9 reasons why Shopify is such an effective online store
If you’re looking to set up an online store, or expand an existing one, Shopify offers a wide range of benefits to help your business grow. Here’s eight reasons why it’s so effective to use Shopify as your eCommerce platform.
1. Shopify is easy to use
Building an online business sounds challenging, but it absolutely does not have to be.
Shopify handles everything you need to help you set up an online store. That includes all your web hosting, your online sales transactions, product logistics and more, all from a simple interface that runs just as easily from your phone as it does your laptop.
That’s why more than 100,000 Australian retailers, including brands such as Budgy Smuggler and Oz Hair and Beauty, have trusted their businesses to Shopify, because it has enabled them to take their enterprises to the ecommerce world with ease.
2. Shopify lets you sell anywhere
A traditional storefront relies on people walking by, but with an online store you can sell just about anything to anyone at every hour of the day.
You’re not limited to just chasing web traffic either with simple integrations that make it feasible to promote your business and sell on leading marketplaces such as Amazon or eBay as well as social channels like Instagram, YouTube or TikTok.
That’s how businesses that use Shopify such as Mister Zimi have adopted a “sell anywhere, anytime” strategy and made it a real success.
3. Shopify is affordable
Over time as your business grows and expands, Shopify has a range of plans and prices for every business.
Shopify’s affordable Basic plan is just AU$42 per month and gives you the flexibility to experiment with minimal risk. Got an idea for a side business that’s just a little different to your primary trade? Get started with Shopify and you can run a small side business to supplement your primary business income.
4. Shopify helps your business stand out
Whether you’re selling headphones or hand-knitted headwear, grabbing a customer’s attention is crucial, but we all know it isn’t always easy.
Shopify offers a range of tools to smooth out the process of building your website. Need to quickly write a host of product descriptions that will lead to sales? Shopify Magic AI tools make it near effortless to write eye-grabbing copy for an entire product catalogue.
If you need visually appealing assets, whether that’s a website template for your entire brand or just adding a little pop to those product photos, Shopify has tools for that too.
5. Shopify scales as your business grows
Shopify has solutions for businesses of every size as they expand, and this includes advanced tools for business reporting, marketing and finance.
That’s how a small business like Rollie Nation went from a simple pop-up market stall to a global business operating across 13 countries via the Shopify platform.
6. Shopify works with you wherever you are
What happens if an opportunity occurs, or you get a new business idea that needs activation straight away, but you’re away from your desk and your primary computer?
With Shopify, the answer can be as simple as reaching for your phone.
Shopify’s Mobile App can help you manage and monitor your business, make changes to your store theme or use Shopify’s powerful AI tools to create new business promotions whether you’re at the office or the beach.
7. App Marketplace caters for all your business needs
Every business is different, and that can be challenging if you want to both stand out and get access to the specific tools for your individual needs.
Shopify’s App Marketplace has thousands of apps available to help you tweak the look, feel, and functionality of your business.
These features include, but are not limited to, a temporary feature like a countdown timer to encourage consumers to “buy now” or more permanent features to integrate with your social media, email marketing, or language translations to elevate your store into the global marketplace.
8. Shopify is secure
Shopify’s cloud-based systems are highly secure with Level 1 PCI DSS compliance built into every Shopify store.
This means that your customers can shop with you in a secure way, but also your own transactions and accounts are locked down tight where only you can see them.
9: Shopify helps keeps your finances in check
Shopify has tools to help with every aspect of your business operations, including finance tools to help you track and manage sales and relevant tax obligations in selected countries. Like every other aspect of the Shopify experience, this is designed from the ground up to be accessible and powerful whether you’re a tiny microbusiness or a rapidly expanding enterprise.
Get started now
Shopify has a range of competitive monthly price points, starting as low as AU$42/month when paid yearly in advance (or AU$56/month when paid monthly) for smaller shopfronts, and scaling upwards as your business expands rapidly and has significantly higher needs.
This gives you the room to let your business grow, secure in the knowledge that Shopify can scale up to meet your needs, including for point-of-sale transactions in the real world if you also require that kind of service.
Still not sure if Shopify is right for you? New Shopify users can enjoy the first three days free, then it’s just AU$1 per month for the first three months, which also includes your Shopify affiliate link. This lets you get to grips with the interface and start selling right away, with no ongoing commitment if your needs change. You’ve literally got nothing to lose – and plenty of customers and sales to gain.
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