Traditional medicine remains vital worldwide in 2025. The World Health Organization reports that 88% of member states practise it. For billions, especially in low- and middle-income countries, it is the main health-care option due to cost and access. Beyond treatment, traditional medicine supports biodiversity, nutrition, and livelihoods. The global market is booming, expected to reach $583 billion with growth rates between 10% and 20% annually. China, Australia, and India lead major sectors, reflecting a shift towards preventive health care.
Global Traditional Medicine Landscape
Traditional medicine is practised in 170 out of 194 WHO member countries. Its appeal lies in affordability and cultural familiarity. The market size reflects growing trust and demand. China’s traditional Chinese medicine sector is worth $122.4 billion. Australia’s herbal medicine industry reaches $3.97 billion. India’s AYUSH sector is valued at $43.4 billion. This growth signals a move from reactive treatment to preventive health strategies addressing root causes.
India’s AYUSH Sector Expansion
India’s AYUSH industry has grown nearly eight-fold in under ten years. It includes over 92,000 micro, small and medium enterprises. Manufacturing revenues rose from ₹21,697 crore in 2014-15 to ₹1.37 lakh crore. The services sector earned ₹1.67 lakh crore. India exports AYUSH and herbal products worth $1.54 billion to 150+ countries. Ayurveda has gained formal recognition abroad. The National Sample Survey Office found 95% rural and 96% urban awareness. Over half the population used AYUSH systems recently, with Ayurveda preferred for rejuvenation and prevention.
Scientific Research and Global Outreach
India invests heavily in AYUSH research. Institutions focus on clinical trials, drug standardisation and integrative care models. The Ministry of AYUSH promotes international cooperation with 25 bilateral agreements and 52 partnerships. Forty-three AYUSH Information Cells operate in 39 countries. Fifteen academic chairs exist in foreign universities. The WHO Global Traditional Medicine Centre in India aims to merge traditional knowledge with modern science and technology. AI and big data are increasingly used to validate and predict treatment outcomes.
Ayurveda’s Holistic Philosophy and Contemporary Relevance
Ayurveda emphasises balance—between body and mind, humans and nature, consumption and conservation. Its principles address lifestyle diseases and climate challenges. The system extends to veterinary and plant health, promoting a holistic approach. The 2025 theme, Ayurveda for People & Planet, marks this vision. Ayurveda Day on 23 September celebrates the system as a wellness movement. It bridges ancient wisdom with modern health needs, promoting affordable, inclusive and sustainable care globally.
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