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‘A bold and highly strategic move’: Why Salesforce’s Informatica acquisition could be the key to Benioff’s agentic AI dream


Salesforce’s acquisition of Informatica could be a game changer for the company’s agentic AI ambitions, according to industry analysts, but questions still remain over how it will fit under the CRM giant’s umbrella.

The $8 billion deal, announced earlier this week, will create the “most complete, agent-read data platform in the industry”, according to Salesforce CEO Marc Benioff.


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