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Pitch to Get Rich Trailer Unveiled:
Pitch to Get Rich, India’s first fashion-focused entrepreneurial reality show, was officially launched at a press conference in Mumbai on Monday. The event saw the presence of Bollywood icons Akshay Kumar, Karan Johar, Manish Malhotra, and Malaika Arora, along with Sanjay Nigam, Founder of the Fashion Entrepreneur Fund (FEF), Apoorva Mehta, CEO of Dharmatic Entertainment, and Sushant Sreeram of JioHotstar.
Produced by the Fashion Entrepreneur Fund and Dharmatic Entertainment, the show is set to stream exclusively on JioHotstar from October 20. Backed by an impressive ₹40 crore investment pool, Pitch to Get Rich aims to support and empower emerging fashion founders across India.
Speaking at the event, Akshay Kumar said, “Entrepreneurship is about courage, the courage to take risks, reinvent, and lead. Pitch to Get Rich celebrates that spirit while championing the vision of Make in India, giving real opportunities to fashion creators who are ready to build India’s next big global brand, taking India to the world.”
Karan Johar added, “Fashion is not just about glamour; it’s a serious business. Pitch to Get Rich is where creativity meets commerce and I’m thrilled to see how India’s young designers pitch, hustle, and dream big. At Dharmatic, we’ve always believed in breaking moulds and pushing boundaries, and this show is a celebration of that same fearless spirit.”
Sushant Sreeram said, “Pitch to Get Rich is a shining example of the new India: creative, confident, and unafraid to bet on its own ideas. It’s a stage where fashion, ambition, and enterprise collide to celebrate a generation that is not just thinking big, but taking bold steps to shape the future of our country on the global stage. At JioHotstar, we believe great entertainment also serves inspiration, and we are excited to bring stories that ignite ambition and showcase innovation. With Pitch to Get Rich, we are not launching just a show but building a launchpad where ambition meets opportunity. Today’s youth are redefining success with ideas that are fearless, innovative, and deeply rooted in purpose. This initiative celebrates that spirit by turning viewers into creators and dreamers into doers. It’s a show that captures the thrill of entrepreneurship and the power of storytelling bringing to life our commitment to democratise content creation in India. If you have got a Story, we have got the stage.”
Sanjay Nigam commented, “Pitch to Get Rich is where fashion, finance, and fame come together with the power of entertainment. We are excited to bring this to audiences at large and are happy to partner with JioHotstar in bringing this to a larger number of households. It’s an entertaining yet empowering format that nurtures a new generation of fashion founders who will shape the future of the industry, both in India and globally.”
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By: Digitpatrox