Atlassian looks to bundle collaboration tools, move away from standalone apps – Computerworld

Atlassian is making a larger push across the board in how it ships products. The company is also introducing other software collections that target different business and management processes. For example, the “Strategy” collection helps leadership teams analyze and execute strategies and manage talent and assignments.

The company has a strong footprint among IT buyers, especially in the software development productivity space, with 330,000 customers; it’s used by some 85% of Fortune 500 companies.

Atlassian sees bundling as a way to broaden its reach among existing customers. The current IT customer base can provide a springboard to reach new buyers that might include business leaders,such as human resources officers, chief strategy officers, and CFOs directly, Duffy said.