'Boycott Tesla' ads aired during the Super Bowl emphasize self-driving dangers

If you had been watching this yr’s Super Bowl in California, Delaware, Michigan, or Washington D.C., you could have observed a collection of ads about Tesla.

No, the ads weren’t selling Elon Musk’s electrical car firm. On the opposite, the ads had been particularly calling for viewers to “Boycott Tesla.”

In case you missed these ads or are situated exterior of these areas, Mashable has embedded the two Tesla ads under.

The ads had been created by The Dawn Project, a company whose web site’s motto is listed as “Making Computers Safe For Humanity.” The Dawn Project has explicitly focused Tesla over the years. If you take a look at their web site now, it is just about solely drawing consideration to its Tesla criticism along with its two Super Bowl ads.

The group is backed by tech entrepreneur Dan O’Dowd, a longtime Tesla critic himself.

According to the Washington Post, O’Dowd paid half one million {dollars} to air the “Boycott Tesla” Super Bowl ads in the focused markets.

The ‘Boycott Tesla’ ads are putting to look at

If this all sounds acquainted to you, that is as a result of O’Dowd and The Dawn Project ran anti-Tesla ads during final yr’s Super Bowl as nicely. Last yr’s ads targeted on how assessments discovered that Tesla’s self-driving software program resulted in the car blowing previous faculty bus cease indicators and hitting child-sized crash take a look at dummies.

However, this time, The Dawn Project did not need to reference a take a look at state of affairs. Two quick months after final yr’s advert aired, the identical faculty bus state of affairs performed out in actual life when a Tesla utilizing Autopilot struck a 17-year-old in North Carolina as he was getting off his bus. The faculty bus had its cease signal out and flashing lights on. The Dawn Project highlights this incident in certainly one of its two Super Bowl ads for this yr.

The second advert from The Dawn Project is much more putting because it attracts viewers’ consideration to the proprietor’s guide for Tesla that notes the place Autopilot utilization is protected to have interaction.

“Tesla dances away from legal responsibility in Autopilot crashes by pointing to a observe buried deep in the proprietor’s guide that claims Autopilot is simply protected on freeways,” says the advert, declaring how the authorities has requested that Tesla restrict Autopilot use solely to freeways.

“Shockingly, Tesla refused,” the advert says, referring to the authorities’s request. The Super Bowl advert then goes on to reference deadly accidents involving Tesla automobiles that had been utilizing Autopilot at the time of their crash.

Tesla followers continuously check with O’Dowd’s enterprise partnership with one other firm, Mobileye, which makes competing autonomous driving software program, to query O’Dowd’s credibility. The Washington Post beforehand reported that his “motivation is pushed purely by his issues about the security of Tesla’s tech.”

Regardless of the messenger’s intentions, The Dawn Project’s ads reference real-life, factual occasions. And “Boycott Tesla” is the group’s response to an organization that has seemingly ignored security precautions.

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