Earlier this month, Apple and numerous different corporations made the choice to pause promoting on X (previously often called Twitter). Elon Musk has now instantly responded to these corporations with a vulgar message: “Go fu*ok your self.”
Apple’s resolution got here in response to Elon Musk’s antisemitic posts on the platform, in addition to reporting that exposed Apple adverts had been proven alongside far-right conspiracy theories and antisemitic content material. Along with Apple, corporations together with Disney, IBM, Comcast, Paramount, and others additionally paused promoting on X.
Musk’s feedback immediately got here throughout an interview with Andrew Ross Sorkin at The New York Instances DealBook Summit. Earlier than Sorkin had even completed asking his query concerning the corporations who paused promoting on X, Musk interjected:
I hope they cease. Don’t promote. If somebody’s going to try to blackmail me with promoting, blackmail me with cash…go fu*ok your self.
Go fu*ok your self. Is that clear?
Disney CEO Bob Iger was within the crowd at DealBook, prompting Musk to observe up his feedback by waving at Iger and cheerfully saying: “Hello, Bob!”
Elsewhere within the interview, Musk mentioned that this promoting boycott would in the end outcome within the dying of X. “What this promoting boycott goes to do is kill X,” Musk mentioned. “The entire world will know that these advertisers killed the corporate, and we’ll doc it in nice element.”
A report on Tuesday revealed that over 100 manufacturers have adopted Apple’s lead and halted promoting on X. Inside metrics from the corporate estimate that this might in the end lead to over $75 million in misplaced income.
Apple has stayed quiet on the way forward for its plans for promoting on X. There’s no phrase on how lengthy Apple’s Twitter promoting “pause” will final. Talking throughout his personal interview at DealBook immediately, Bob Iger doubled down on Disney’s resolution to halt promoting on X.
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