If in case you have an Amazon Fireplace TV, you might have observed an annoying new growth: Everytime you activate the system, a full-screen advert performs as an alternative of the standard house display screen popping up.
Initially, I believed it might have been a mistake on my half, that I by chance misclicked a button when turning my TV on. However because it seems this can be a characteristic, not a bug.
Final week, a brand new replace started rolling out to all Fireplace TVs from 2016 onward that introduces fullscreen video adverts that play mechanically upon start-up. The rationale for this, as first reported by Twine Cutter Information, is that the replace modifications the default place of the Fireplace TV cursor to hover over the banner advert on the high of the house menu.
You may shortly exit the advert by hitting the house button or urgent down on the cursor to convey up the house display screen. The Verge additionally notes that whereas there is not an actual repair for this but, there’s a workaround out there from the settings menu: Head there and choose preferences, then featured content material, then toggle off the “permit video autoplay” choice. The banner advert will nonetheless seem on your house display screen, however it will likely be a static picture now as an alternative; that method when your TV begins up, a slide present will pop up as an alternative of a video.
The replace began to roll out to Fireplace TV customers late final week and will likely be slowly rolling out to extra Fireplace TV within the weeks and months to return. In a press release to CordCuttersNews, Amazon stated:
“Our focus is on delivering an immersive expertise so prospects can take pleasure in their favourite TV exhibits and flicks, in addition to browse and uncover extra content material they’ll wish to watch. We’re at all times working to make the Fireplace TV expertise higher for purchasers and have up to date one of many outstanding placements within the UI to play a brief content material preview if no different motion is taken by a buyer upon turning on their Fireplace TV.”
After all, Amazon is hardly alone right here. Pop-up adverts aren’t something new, and different good TV working methods like Google TV and Android TV additionally sport fullscreen video adverts, however with one key distinction: The person usually has to hover over these adverts earlier than they start to play. That Fireplace TVs have now began launching these video adverts mechanically, with none enter from the person, feels considerably extra disruptive.
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