Most and Least Loved Car Brands

Some automakers have a model or two that ranks among the most satisfying vehicles while the rest of their lineup falls short in the eyes of owners. But a handful of manufacturers consistently please buyers across all or most of their lineups. Consistency matters because automaker lineups aren’t static. Some models barely change over the years, but many undergo redesigns every few years and others are brand-new offerings. An automaker that consistently earns high satisfaction scores across its lineup has a track record of strong redesigns and brand-new models that fulfill owner expectations. 

We’ve presented the brands that most satisfy owners in specific areas: overall comfort, driving enjoyment, cabin storage, usability, and ownership cost.

In order to be included in the ranking, a brand must have sufficient data for two or more models. The following brands don’t appear in this year’s rankings because of either insufficient data or a low model count:

Alfa Romeo, Dodge, Fiat, Infiniti, Jaguar, Land Rover, Lucid, Maserati, Mini, Mitsubishi, Polestar