OpenAI launches o3-pro, slashes o3 price by 80% in bid to widen AI lead – Computerworld

Orchestration, auditability, and model-agnostic platforms

With o3 serving three million business users and a 50% enterprise surge since February 2025, OpenAI’s pricing and performance are undeniably compelling. However, procurement priorities are shifting toward orchestration, auditability, and model-agnostic platforms. “You’re not just buying a model, you’re investing in adaptability and compliance,” Singh emphasized. Total cost of ownership now hinges on the infrastructure surrounding the model, not just token pricing.

While Ranjan thinks OpenAI will capture more market share, he advised CIOs to mix models, including open-source options for greater flexibility. Singh agreed, warning that without strong governance, organizations risk exposure and lock-in.

OpenAI, meanwhile, has teased more innovation, with a delayed open-weights model now expected later this summer. “Our research team did something extraordinary. It’ll be worth the wait,” Altman hinted on X. For now, OpenAI is betting on performance, pricing, and developer tools to maintain its edge. “o3-pro and the price cut mark an inflection point,” Singh concluded. “Competitive advantage will increasingly depend on governance, orchestration, and domain expertise, not just model quality.” As enterprises weigh cost, speed, and integration, OpenAI’s latest move signals a new phase in the race to define AI’s future.