Provocative billboard ads give Ikea a taste of its own medicine

Ikea is thought for a wry sense of humour in its promoting. It usually mocks promoting tropes basically, and it memorably poked enjoyable at Apple in a direct ship up a number of years in the past. But now the shoe, or the TÅSJÖN slipper, is on the opposite foot. 

The classic furnishings agency Vinterior has created a cheeky billboard advert mocking Ikea, and it has been showing immediately alongside the Swedish furnishings large’s own posters at London Underground stations. The piece even mentions the well-known ‘Swedish meatballs’ offered at Ikea branches within the UK (see our decide of one of the best print ads).

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The ads for Vinterior, a UK-based on-line classic furnishings retailer, make use of a retro modernist model that recollects the Forties ‘Metroland’ marketing campaign designed to advertise suburban dwelling. Several Vinterior ads have been noticed immediately beside Ikea ones, and one makes a direct reference to the perceived complexity concerned within the meeting of some of Ikea’s flatpack merchandise. ‘No Swedish meatballs. No directions. No divorce,’ it reads.

Vinterior urges commuters to ditch the flatpacks (Image credit score: Vinterior)

The juxtaposition wasn’t misplaced on commuters, with some assuming that Vinterior had the ads positioned beside Ikea items deliberately. “How a lot did Vinterior pay for the positioning?,” one particular person requested on X. However, Vinterior has denied this, and Transport for London say the position was purely coincidental. 

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