Puneeth Rajkumar’s Yuvaratna Bags Highest OTT Deal for Any Kannada Film Till Date?

Covid second wave has hit film enterprise tougher than anticipated. With fast improve in optimistic instances, the Karnataka state authorities is taking stringent actions to curb the unfold of the an infection. The ceaselessly altering guidelines are additionally posing menace to motion pictures which have already launched.

Puneeth Rajkumar starrer Yuvaratna opened to packed theaters on April 1. Inside every week, the state authorities determined to usher in the rule for 50% occupancy in theaters within the wake of surging covid instances. The movie workforce together with Puneeth Rajkumar met the state chief minister B S Yediyurappa and appealed to postpone the brand new restrictions for 3 days, in order that the makers might earn their weekend share. The state authorities had agreed to the proposal.

“Had we identified this was going to occur, we wouldn’t launch the film within the first place,” stated Puneeth Rajkumar to the media. Regardless of 50% occupancy, the film gained good response.

Later, the makers of Yuvaratna determined to take a unique route. Inside every week of theatrical launch, they struck a cope with OTT large Amazon Prime Video and launched their film on the app on Friday. That is the primary time a Kannada-language mega starrer has been launched on OTT inside 10 days of its theatrical launch.

Yuvaratna is produced by Vijay Kiragandur of Hombale movies who can be the producer of magnum opus KGF 1&2. In line with sources near the workforce, Amazon Prime Video purchased Yuvaratna for a whopping Rs 20 crore. This in itself is a file for any Kannada film. KGF chapter 1 had bagged Rs 18 crore deal which was highest earlier than this.

“Given the current pandemic scenario, this resolution has been taken protecting in thoughts the bigger attain of the nice content material to extra viewers, particularly households and aged. The film will proceed to be screened in theaters. We search co-operation from all followers, movie fraternity and well-wishers,” stated Hombale Movies in an announcement.

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