Rolls-Royce rolls out its first SUV — with a $325,000 price tag

Rolls-Royce is using into the SUV enviornment with what could also be probably the most costly automobiles ever. 

The Cullinan — named after a diamond that is a part of the British crown jewels — is billed by the luxurious automaker as “fairly presumably essentially the most anticipated Rolls-Royce of all time.” Which may be true for ultra-rich customers, however for everybody else, the SUV provides an opportunity to gawk at how the world’s richest folks prefer to off-road. Rolls-Royce did not announce the worth, though Bloomberg Information stories it’ll promote for about $325,000.

To make sure, Rolls-Royce is not the primary luxurious automaker to enter the SUV area, with Bentley rolling out its first entry with a 2016 mannequin yr and a roughly $250,000 price ticket. Customers in any respect worth factors have more and more shifted their preferences in the direction of SUVs and crossovers, snubbing sedans and smaller automobiles. 

Rolls-Royce mentioned it designed the Cullinan in response to “youthful, very profitable high-net-worth people who’re closely engaged within the expertise financial system, and needed a Rolls-Royce that may take them to the ends of the Earth in final luxurious.”

“We knew we needed to provide our purchasers what they could not discover within the SUV market,” Rolls-Royce Motor Automobiles CEO Torsten Müller-Ötvös mentioned in a press release. “They don’t settle for limitations or compromises of their lives. “



The SUV could also be focused to the billionaire set, a gaggle that added extra members in 2017 than every other yr in historical past. 4-fifths of the wealth created final yr was claimed by the highest 1 p.c of revenue earners. There at the moment are greater than 2,000 billionaires throughout the planet, in keeping with Oxfam. Even when simply 10% of them fancied a Rolls-Royce Cullinan, they may generate some $65 million income for the corporate.   

So simply how totally different is the Rolls-Royce SUV from its lower-priced forebears? Rolls-Royce mentioned Cullinan’s design separates it from “more and more bland SUV designs.”

Its appears are actually distinctive, but some early reviewers are dinging it for its aesthetics. Motor Development mentioned the automobile “would not look fairly as imposing as anticipated.”

Its options embody: 

  • A 6.75 liter twin-turbo V12 Rolls-Royce engine with 563bhp/420kW and 850Nm/627lb ft of torque
  • A “bespoke” key and a stainless-steel door deal with that lowers itself 40 millimetres to permit “easy” entry
  • A heated steering wheel
  • Tech equivalent to a “night-time Wildlife & Pedestrian warning” in addition to a 4-camera system with a helicopter view
  • “Pavilion seating” that gives “grandstand views” of the environment
  • Coach doorways that “wrap low beneath the sill of the Cullinan, making certain that each one grime stays on the surface of the door”
  • A button that engages its off-road settings, which delivers 850Nm of torque to all 4 wheels
  • The “deepest wading depth of any super-luxury SUV” due to its trip peak
  • A glass partition between the passenger seating and the bags compartment, creating an “internal ecosystem” for the passengers, which was “impressed by the age when one by no means travelled with one’s baggage”

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