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Amazon’s ‘Buy with Prime’ direct-to-consumer program to include Adidas

Adidas’s site and app will soon get “Buy with Prime” Amazon fulfillment, allowing Prime members to receive free shipping and streamlined returns when ordering directly from the three-stripe brand. Beginning in the spring, paying US-based Amazon Prime subscribers will see Prime-eligible items for sale on adidas.com and through the Adidas app. By logging into their Amazon account during checkout, those…