Ads
-
Blog
Google claims users find ads in AI search ‘helpful’
Google AI mode and AI Overviews now have ads, which, according to the search engine giant, are “helpful.” At the Google Marketing Live event last week, Google confirmed it has started rolling out ads to AI mode and AI Overviews in the US, which create new “opportunities for customers.” While I haven’t seen ads in AI Overviews, some users spotted…
Read More » -
Blog
Google now injects hyper-personalized ads into third party AI chats – Computerworld
From a user interface perspective, if ads distract or cause delays, consumers won’t go near the app, noted Melissa Copeland of Blue Orbit Consulting. “Consumers may try it, but if they don’t get the efficient and effective answer they are looking for, they will abandon the channel or brand.” Meanwhile, when it comes to privacy, Geller pointed out that chat…
Read More » -
Blog
Threads Is Going All In on Ads
In a move that should surprise no one, Meta—the parent company of Facebook, Instagram, and Threads—wants to monetize its websites. Threads, which launched two years ago, had somehow mostly avoided showing ads until now, only allowing a limited number to certain users in the US and Japan. But the site has become quite popular since then, so now, it’s time…
Read More » -
Blog
Samsung says its ‘Screens Everywhere’ approach won’t mean ads everywhere, for now
Almost a decade after launching the first smart fridge with a giant Android tablet built in, Samsung is leaning hard into the idea that we need tablets in all the things. At CES this year, the company announced its Screens Everywhere initiative, which essentially means putting 7- and 9-inch full-color touchscreens, called “AI Home screens,” in its large home appliances,…
Read More » -
Blog
LG TVs are about to show ads based on your emotions — here’s how
If you thought ads were intrusive before, you haven’t seen anything yet. LG has recently signed a multi-year agreement with a company called Zenapse with an aim to leverage “emotional intelligence to deliver more meaningful and measurable brand experiences across 200 million LG Smart TVs globally.” To make ads more meaningful, Zenapse uses a CTV (Connected TV) platform called “ZenVision”…
Read More » -
Blog
Google faces ‘first of its kind’ class action for search ads overcharging in UK
Google faces a “first of its kind” £5 billion lawsuit in the UK over accusations it has a monopoly in digital advertising that allows it to overcharge customers. The suit was brought via law firm Geradin Partners but led by Or Brook, an associate professor of competition law at the University of Leeds, and filed at the UK Competition Appeal…
Read More » -
Blog
Google blocked over 5 billion ads in 2024 amid rise in AI-powered scams
Google blocked 5.1 billion ads and suspended more than 39.2 million advertiser accounts in 2024, according to its 2024 Ads Safety Report released this week. The company says the increasing enforcement activity is caused by the growing threat of AI-generated content, impersonation scams, and abuse of its ad platform. In particular, Google highlighted the use of generative AI tools to create deepfake…
Read More » -
Blog
Spotify might put AI ads in its free tier because it wants to annoy you into upgrading
I can’t lie — I’ve completely lost interest in Spotify and the long, long wait for Spotify HiFi. I’m not sure it’s actually going to happen at this point, given we’ve been waiting for what feels like hundreds of years. But there’s still part of me that hopes it’s Spotify HiFi on the way when Spotify makes headlines again, only…
Read More » -
Blog
Fake Semrush ads used to steal SEO professionals’ Google accounts
A new phishing campaign is targeting SEO professionals with malicious Semrush Google Ads that aim to steal their Google account credentials. Malwarebytes researcher Jerome Segura and SEO strategist Elie Berreby believe that the threat actor is after Google Ads accounts that would enable them to create new malvertising campaigns. This type of “cascading fraud” has been gaining traction recently, as Malwarebytes uncovered in January a…
Read More » -
Blog
Roku Is Experimenting With a New Way to Force You to Watch Ads
Ads are an unavoidable part of modern life. They support both free and discounted services, for better or for worse, and unless you pay for premium services like YouTube Premium or expensive Netflix tiers, it’s likely you’ll run into these commercials one way or another. But just because ads are deeply entwined in our digital devices, that doesn’t mean they…
Read More »