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“It’s almost like moving from one aircraft carrier to another”: Inside the National Trust’s sweeping digital transformation

The National Trust is Europe’s biggest conservation charity, boasting around six million members and serving customers at hundreds of sites littered across the UK. Founded in 1895, the Trust has dedicated itself to preserving nature, biodiversity, and historic sites the length and breadth of Britain. But while it may have been launched in the twilight years of the 19th century,…