Buzz

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First Drive: Volkswagen ID. Buzz Is at a High Price

That’s probably by design. The ID. Buzz is what people in the marketing world call a “halo” product. It’s too pricey or niche for most people to actually purchase, but it’s compelling enough to attract attention to a brand as a whole. In practice, that means most families heading to a Volkswagen dealership will drive home in a new Atlas or…