Channel
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Blog
Windows 11 build 26120.2992 (KB5050083) outs with new AI features in Dev Channel
Microsoft is now rolling out improvements for Windows Search, Click To Do, File Explorer, Magnifier, and more with the release of Windows 11 build 26120.2992 (KB5050083) in the Dev Channel. In addition, the company is also making available Windows 11 build 22635.4800 (KB5050085) in the Beta Channel and is officially introducing top cards for the About settings page to show…
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Windows 11 build 27774 adds Administrator Protection feature to Canary Channel
Microsoft is now rolling out Windows 11 build 22774 in the Canary Channel of the Windows Insider Program with several noticeable improvements and new features, in addition to bug fixes. According to the company, build 27774 introduces the new “Administrator Protection” feature through the Windows Security app. When performing a clean installation, the Windows Setup will not warn you about…
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How the channel can simplify cybersecurity to build trust and agility for SMBs
In the modern digital age, small and medium-sized businesses (SMBs) are prioritizing cybersecurity and data protection to enhance their digital agility, according to research. Despite being stretched thin with daily operations, these businesses recognize the growing importance of cybersecurity, especially as they integrate advanced technologies like AI. However, navigating the complexities of cybersecurity remains a challenge. This presents an opportunity…
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Navigating a shifting SMB channel partner paradigm
Strategic partnerships have long been key determinants of business success. In channel terms, however, focus typically centers on the advantages for technology vendors looking to get their products in the hands of more customers by forging ties with third-party resellers and distributors. It’s not hard to understand what has influenced this one-sided perspective, with technology giants such as Microsoft commissioning…
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Channel Focus: All you need to know about Oracle’s partner program
Current chair and chief technology officer (CTO) Larry Ellison alongside Bob Miner and Ed Oates launched Software Development Laboratories (SDL), later Relational Software, in 1977 in Santa Clara, California. Renamed Oracle in 1982, today the firm is increasingly known for portfolio expansion through the acquisition of firms like Siebel Systems, Sun Microsystems, PeopleSoft, and NetSuite. Oracle boasts 160,000 employees and…
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Channel predictions 2025: an interesting year lies ahead
The channel industry, influenced by both technology and business trends, is more forward looking than most. The collective thinking of sales teams, feedback from channel partners, and work carried out with analysts across the industry will inform businesses on how the sector will change in the year ahead. Looking at products, propositions, as well as the market at large, here…
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Channel Focus: All you need to know about IBM’s partner program
Founded in 1911 by financier and businessman Charles Ranlett Flint, International Business Machines (IBM) – the Computing Tabulating Recording (CTR) company until 1924 – remains an elder statesman of IT, reporting $61.9 billion revenues for full-year 2023 and maintaining a strong innovation record from AI and quantum computing to industry-specific cloud solutions and patents. Chair and chief executive Arvind Krishna…
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Channel Focus: All you need to know about Salesforce’s partner program
Headquartered in Salesforce Tower, San Francisco, Salesforce says it’s paving AI-agent-powered or “agentic” productivity in the enterprise. Putting money where its mouth is taking it beyond its category-defining customer relationship management software (CRM) for deeper penetration of automation, AI, and data opportunities. One of the company’s key goals is driving enhanced customer experience across sales, service, marketing, commerce, and IT.…
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Channel Focus: All you need to know about Dell’s partner program
Dell Technologies’ journey began with customizing and selling PCs, broadening significantly after its $67 billion acquisition of storage giant EMC completed in 2016. This new acquisition blended SMB go-to-market strengths with EMC’s enterprise focus. Once famed for only selling direct, Dell Technologies today promotes partner opportunities across everything from AI, data center, and multi-cloud to edge computing. Dell also cites…
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Selling on outcomes, not solutions – how the channel can improve sales success in 2025
The IT and technology industry continues to grow – Canalys estimates that IT sales in 2024 will have reached $4.94 trillion worldwide by the end of the year and that 73% of that total will have been delivered by partners. This signals a substantial market opportunity. Cybersecurity continues to grow faster than the rest of the market, driven by compliance…
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