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How to Make Sense of Dell’s Confusing New Pro and Pro Max Rebrand
During CES 2025, Dell announced plans to get rid of all of its existing computer brands, including the iconic XPS line of performance laptops. Also gone are Inspiron, Latitude, Precision, and other brands. The entire lineup will now be divided into three categories: Dell, Dell Pro, and Dell Pro Max. The strategy, clearly inspired by Apple, was created in hopes…
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The confusing reality of AI friends
nIn April, Google DeepMind released a paper intended to be “the first systematic treatment of the ethical and societal questions presented by advanced AI assistants.” The authors foresee a future where language-using AI agents function as our counselors, tutors, companions, and chiefs of staff, profoundly reshaping our personal and professional lives. This future is coming so fast, they write, that…
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