Dells
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Blog
How to Make Sense of Dell’s Confusing New Pro and Pro Max Rebrand
During CES 2025, Dell announced plans to get rid of all of its existing computer brands, including the iconic XPS line of performance laptops. Also gone are Inspiron, Latitude, Precision, and other brands. The entire lineup will now be divided into three categories: Dell, Dell Pro, and Dell Pro Max. The strategy, clearly inspired by Apple, was created in hopes…
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Blog
Channel Focus: All you need to know about Dell’s partner program
Dell Technologies’ journey began with customizing and selling PCs, broadening significantly after its $67 billion acquisition of storage giant EMC completed in 2016. This new acquisition blended SMB go-to-market strengths with EMC’s enterprise focus. Once famed for only selling direct, Dell Technologies today promotes partner opportunities across everything from AI, data center, and multi-cloud to edge computing. Dell also cites…
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