Dreamforce
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Salesforce Dreamforce 2024: Delivering on AI hype
When it comes to the companies leading the way in AI development, Salesforce might not be the first name that springs to mind. The veteran CRM provider launched its flagship ‘Einstein’ AI in 2016, which relied on traditional machine learning methods to improve customer experience, but hasn’t sought to go head-to-head with major AI developers. With several years of generative…
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High wire acts, Microsoft Clippy, and DIY AI at Dreamforce 2024
Watching Pink soar above crowds at Oracle Park during an acrobatic rendition of ‘So What’ seemed an appropriate finale to Dreamforce 2024, especially given Salesforce’s ambitious new strategy was described as a “high wire act” by CEO Marc Benioff. It’s been nearly two years since generative AI burst onto the scene, and while the early days may have been exciting,…
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Dreamforce 2024 live: All the news and updates as they happen
ITPro is live on the ground at Dreamforce 2024 in San Francisco this week – keep tabs on all the news, updates, and announcements in our rolling coverage Source link
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Salesforce wants to show what “AI was always meant to be” – Dreamforce 2024 is its chance to do it
Hundreds of billions of dollars have been spent on generative AI to date, with a plethora of competing powerful AI models rolled out, and countless claims of ‘supercharged’ productivity gains for enterprises and workers alike. All told, 2023 was dominated by hyperbole and the tech industry’s new fixation utterly saturated the news cycle. Providers have grappled with how to actually…
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