emotions

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LG TVs are about to show ads based on your emotions — here’s how

If you thought ads were intrusive before, you haven’t seen anything yet. LG has recently signed a multi-year agreement with a company called Zenapse with an aim to leverage “emotional intelligence to deliver more meaningful and measurable brand experiences across 200 million LG Smart TVs globally.” To make ads more meaningful, Zenapse uses a CTV (Connected TV) platform called “ZenVision”…