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8 Stats That Explain Why Gen Z Prefers Video Games to Movies

Key Takeaways A 2024 ESA study reveals 64% of Gen Z prefers gaming over movies, with value perception and social aspects driving the shift. As millenials become parents, their preference for gaming has helped normalize the medium, highlighting its potential for bonding with the next generation. Mobile gaming is another segment that’s rapidly growing, catering to Gen Z’s emergence as…