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HubSpot and Amplitude look to product-led growth with new partnership

Digital analytics provider Amplitude has struck up a new strategic partnership with marketing and sales software specialist, HubSpot. The expanded collaboration aims to help go-to-market (GTM) teams close more deals by combining HubSpot’s Smart CRM capabilities with Amplitude’s customer behavior data. HubSpot’s Smart CRM platform equips users with a comprehensive company record to allow marketing, sales, and service teams to…