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‘Don’t manage the storage, manage the data’: Pure Storage wants to simplify storage for the AI era – and Pure Accelerate 2025 will be a huge litmus test for customers

A lot has changed since I first attended Pure Accelerate in 2023. Hosted in June during the early days of the generative AI boom, it was clear Pure Storage viewed this industry pivot as a lucrative opportunity to showcase the power of all-flash storage. Sustainability benefits, energy efficiency, and performance were all highlighted as key benefits for customers dabbling in…