Market
-
Blog
EA Is Using Game Pass to Market Its Games (And That’s a Good Thing)
Summary EA makes use of Game Pass, thanks to EA Play, expanding the game collection available to users. EA benefits from reaching a larger audience and maintaining a good relationship with Microsoft through Game Pass. Game demos and trials on subscription services like Game Pass can be effective marketing strategies if done correctly. The relationship between Electronic Arts and Xbox…
Read More » -
Blog
In Major Ruling, Judge Finds Google ‘Willfully Acquired and Maintained Monopoly Power’ Over Digital Ad Market
Image: Andrii/Adobe Stock A new court ruling could change the dominant role Google has held in the digital advertising market since the release of AdWords in late 2000. On April 17, U.S. District Judge Leonie Brinkema ruled that Google illegally monopolized two markets: one for publisher ad servers and one for online ad exchanges. Antitrust investigators were unable to prove…
Read More » -
Blog
‘We are now a full-fledged powerhouse’: Two years on from its Series B round, Hack the Box targets further growth with AI-powered cyber training programs and new market opportunities
It’s been over two years since Hack the Box completed a $55 million Series B funding round, but CEO Haris Pylarinos is keen to continue riding the wave of optimism at the company and make inroads into new markets. Speaking to ITPro in the wake of the investment round in January 2023, Pylarinos said the company planned to triple its…
Read More » -
Blog
‘Here in the European market, I think we are in a good position’: DocuWare CEO Michael Berger on the company’s rapid growth
German SaaS company DocuWare is on a remarkable upward curve. As an independent subsidiary of Ricoh, the channel-focused business has found global success providing document storage and automation services. Incorporated in 1988 as “DOCUNET Gmbh”, the company has become an innovative cloud-based software provider and a leader in the paperless business space. More recently, the company has undergone a significant…
Read More » -
Blog
Microsoft enters mini PC market with its slick Windows 365 Link
Microsoft is entering the mini desktop PC market with the availability of its business-centric Windows 365 Link thin client. The small, neat-looking black box has a shiny Windows logo on the top and will be available for $349.99 in several countries (including the US and UK). Windows 365 Link was announced last November as a continuation of Microsoft’s Cloud PC…
Read More » -
Blog
NetApp eyes SAN market gains amid tighter partner collaboration
It’s been a whirlwind two years since Sonya Mathieu joined NetApp. Leading the UK & Ireland channel division has placed the industry veteran at the forefront of the firm’s push to secure its position as the leading storage provider in the age of AI. Having joined during the embryonic stages of the generative AI ‘boom’, the company’s efforts to forge…
Read More » -
Blog
‘We think that selling everything helps the customer’: HP wants to supercharge its partner program to support a new market strategy
HP has enhanced its partner program to encourage channel partners to sell its entire range of products and solutions as it expands its portfolio, targeting long-term growth with a diversified go-to market strategy. Speaking at the firm’s annual Amplify 2025 conference, HP chief executive Enrique Lores said the company’s goal was to provide a more unified and consistent experience for…
Read More » -
Blog
February’s IT job market in the US shows mixed signals; unemployment ticks up – Computerworld
The jobs report shows a market trying to balance itself amid falling consumer confidence and ongoing economic uncertaintyr\, according to Ger Doyle, US country manager for staffing firm ManpowerGroup. While the labor market remains resilient, job seekers face challenges, and signs of cooling indicate cautious employer behavior. “This year, our real-time data shows that demand is down 6%,” Doyle said…
Read More » -
Blog
6 Best Proxies for Geo-Targeting & Market Research in 2025
Geo-targeting is the practice of delivering content or advertisements to users based on their geographic location. Market research involves gathering and analyzing data about consumers, competitors, and the overall market to make informed business decisions. These two concepts work together to help businesses effectively reach and understand their audience. Geo-targeting allows businesses to gather valuable insights on regional preferences and…
Read More » -
Blog
‘It’s your worst nightmare’: A batch of €5 hard drives found at a flea market held 15GB of Dutch medical records – and experts warn it could’ve caused a disastrous data breach
A Dutch IT company has demonstrated exactly how not to handle data protection after a number of hard drives containing sensitive medical data were found for sale at a Belgian flea market. First reported in Dutch broadcaster Omroep Brabant, 62-year-old Robert Polet from Breda found the hard drives on sale for roughly €5 each in a flea market after taking…
Read More »