Olympics
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Blog
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The 2024 Olympics were a big win for TV of all kinds
The Olympics weren’t just good for streaming — they boosted traditional TV viewership, too. Even though the Games in Paris accounted for just three days of Nielsen’s July 2024 report, they led to a 2.3 percent boost in overall TV viewing compared to June and a 3.5 percent increase compared to the same time last year. During the month, broadcast…
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Blog
Where and When Are the Next Olympics?
The triumph, heartbreak, and baguettes of the Games of the XXXIII Olympiad closed out in spectacular Olympic fashion this weekend with the literal torch being passed to Los Angeles, the next Olympic host city. With Paris in the record books and cultural rearview mirror, it’s time to look ahead and start planning for the next Olympic Games. The next Olympic…
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