outcomes

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Selling on outcomes, not solutions – how the channel can improve sales success in 2025

The IT and technology industry continues to grow – Canalys estimates that IT sales in 2024 will have reached $4.94 trillion worldwide by the end of the year and that 73% of that total will have been delivered by partners. This signals a substantial market opportunity. Cybersecurity continues to grow faster than the rest of the market, driven by compliance…