Partner
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Blog
ESET targets partner profitability with new MDR bundle
Cyber security provider ESET has launched a managed detection and response (MDR) bundle, designed to simplify the sales process and help boost the profits of its partners. Available immediately, the firm said the new offering will enable partners to quote faster, close deals more efficiently, and protect profitability with greater confidence. As part of the move, all core MDR services…
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‘Our partners asked, and we listened’: Cato Networks unveils revamped global partner program
Cato Networks has announced a refresh of its global partner program in a move the SASE specialist said will help partners capitalize on market growth. Available now, the Cato Networks Channel First Partner Program introduces new specialization tracks and program tiers, as well as zero upfront financial commitment, while Cato’s Managed SASE (MSASE) Partner Platform – introduced in June 2024…
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Katun targets accelerated growth, greater collaboration with new partner portal
Printing and imaging specialist Katun has announced the launch of its new Katalyst Partner Portal, designed specifically to drive channel collaboration. The platform will operate as a centralized partner hub to help simplify service management, as well as provide access to sales and marketing resources for the firm’s Arivia multifunction printers (MFPs), which it launched in 2024. Alongside its new…
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Group-IB launches partner program as channel-first strategy kicks off in Europe
Cybersecurity solutions provider Group-IB has announced the launch of a new partner program as part of its channel-first strategy adoption in Europe. The new five-tiered initiative has been designed to equip resellers, MSSPs, and technology partners with the tools, expertise, and support required to help organizations defend against evolving cyber threats. In an announcement, Group-IB said the program forms a…
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NetApp eyes SAN market gains amid tighter partner collaboration
It’s been a whirlwind two years since Sonya Mathieu joined NetApp. Leading the UK & Ireland channel division has placed the industry veteran at the forefront of the firm’s push to secure its position as the leading storage provider in the age of AI. Having joined during the embryonic stages of the generative AI ‘boom’, the company’s efforts to forge…
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Marketing talent brain drain could stunt channel partner success
Valuable partner marketing skills are at risk of being lost as the structure of channel marketing teams continues to shift, according to research from marketing specialist Coterie Connect. Revealed at the firm’s Coterie Connect event in London, The 2025 Partner Marketing Skills Report was conducted in collaboration with Sapio Research and covers trends, gaps, and opportunities across the industry. As…
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Omnissa eyes growth with revamped partner program
Digital work platform provider Omnissa has announced the launch of a new partner program designed to simplify engagement and drive partner growth. The refresh is the first since Omnissa became an independent company, following its $4 billion acquisition by global investment firm KKR from Broadcom last year. It will see the company’s Omnissa Partner Program reimagined with direct input from…
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LevelBlue launches new partner program that’s “built for the future”
LevelBlue has announced the launch of a new partner program for global managed service providers (MSPs), managed security service providers (MSSPs), and resellers. Unveiled at this years’ Channel Partners 2025 Conference and Expo, the new LevelBlue Partner Programme features a flexible, consumption-based model alongside managed and unmanaged services to help partners simplify security, scale, and drive revenue. The firm said…
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‘We think that selling everything helps the customer’: HP wants to supercharge its partner program to support a new market strategy
HP has enhanced its partner program to encourage channel partners to sell its entire range of products and solutions as it expands its portfolio, targeting long-term growth with a diversified go-to market strategy. Speaking at the firm’s annual Amplify 2025 conference, HP chief executive Enrique Lores said the company’s goal was to provide a more unified and consistent experience for…
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SonicWall pins ‘transformational year’ on strong partner growth
Cybersecurity vendor SonicWall has hailed a “transformational” 12 months after recording a 42% year-over-year increase in partner growth. Strong financial results have been driven largely by its channel-first strategy, the firm revealed, alongside a raft of strategic partnerships and innovation across its cybersecurity solutions portfolio. In addition to its focus on managed service providers (MSPs) and managed security service providers…
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