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UK firms are stuck in an “AI pilot purgatory” – here’s how they can drive success

While most generative AI investments achieve a strong return on investment (ROI), organizations frequently get bogged down in ‘pilot purgatory’.  New research from Google Cloud found seven-in-ten UK businesses are already seeing a positive ROI from generative AI for at least one use case, with between 32% and 45% saying they expect to achieve that within the next year. The…