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Blog
Pure Storage targets partner growth with revamped reseller program
Pure Storage has announced a refresh of its Reseller Partner Program in a bid to drive partner profitability. The revamp aims to equip partners with the tools to cater to customers’ data storage and modernization needs, the firm said, as well as enable tailoring of the Pure Storage platform to address solution-specific use cases, such as AI and cyber resilience.…
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Pure Storage’s recent hyperscaler ‘design win’ could be the death knell for disk storage
A new licensing deal between Pure Storage and an as-of-yet unnamed hyperscaler could precipitate a transformation in the enterprise storage market, according to Pure Storage CTO Rob Lee. Flash storage has long been hailed as the successor to its spinning disk counterparts, yet thus far HDDs have clung on in the enterprise market. This could all change, according to Lee.…
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How the University of St Andrews cut bills and energy usage with Pure Storage
At the board level, sustainability is becoming a serious talking point. With generative AI driving demand for data centers and in turn pushing up emissions, leaders have to think about their company’s carbon footprint. Ben Holme, associate CIO for infrastructure at the Univeristy of St Andrews, is one such leader. His role demands he take care of the university’s cloud…
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Rubrik and Pure Storage collaborate on multi layered data resilience architecture
Zero trust security specialist, Rubrik, and Pure Storage have announced a new partnership to help organizations navigate the challenges of exponential data growth in the modern security landscape. The collaboration combines key elements of Rubrik’s Security Cloud and the Pure Storage Platform to create a three-layered reference architecture capable of ensuring uptime and defense against the growing number of cyber…
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Pure Storage announces VM assessment service – and it could please beleaguered VMware customers
Pure Storage has unveiled a new virtual machine (VM) assessment tool aimed at easing cost management for enterprise users in the wake of Broadcom’s VMware acquisition. The offering – generally available in FY2025 Q4 – will help IT decision makers (ITDMs) monitor performance, plan scenarios, and rightsize recommendations through the Pure1 platform. Optimizing VMs will be simplified with the tool,…
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Turtle Beach Pure SEL review
A wired take on the Turtle Beach Pure Air ($99), the Turtle Beach Pure SEL ($39) gives you the same Kone case while slashing the price by over half. This leaves you with a capable gaming mouse that’s loaded with enough features to keep any gamer happy, without being too much of a money sink. If this sounds pretty good…
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