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‘It’s a hard problem you can never solve unless you know the future’: Pure Storage founder talks all-flash, the death of disks, and the future of data storage
Storage is a “hard problem you can never solve unless you know the future,” says John ‘Coz’ Colgrove, but it hasn’t stopped him trying over the last 16 years. Speaking to ITPro, the Pure Storage founder has been a vocal champion of all-flash storage for nearly two decades now, having become frustrated with the sluggish performance and diminishing returns on…
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Pure Storage pulls no punches with competitors amid Enterprise Data Cloud launch
Pure Storage’s big headline announcement this week is the launch of its Enterprise Data Cloud (EDC), and one senior company figure told ITPro it’s a key differentiator for the company. The new strategy is the culmination of more than a decade of ecosystem building for the storage giant, combining high-performance all-flash storage with a software portfolio aimed at simplifying operations…
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‘This was a very purposeful strategy’: Pure Storage unveils Enterprise Data Cloud in bid to unify data storage, management
Pure Storage has announced the launch of a new unified data management platform aimed at streamlining infrastructure for enterprises – and CEO Charlie Giancarlo believes it’s a key differentiator for the company moving forward. Unveiled at the company’s Pure//Accelerate conference in Las Vegas this week, the Enterprise Data Cloud (EDC) service aims to provide enterprises with a “virtualized cloud of…
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Pure Storage beefs up FlashBlade, FlashArray offerings in platform performance focus
Pure Storage has announced a raft of updates to its flash product lines in a bid to help enterprises contend with increasingly boisterous workloads. Unveiled at the firm’s annual Pure//Accelerate conference in Las Vegas, the next generation products are designed specifically for “demand, high-performance workloads”. First among the updates are an extension of the FlashArray//XL series, the R5, which the…
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‘Don’t manage the storage, manage the data’: Pure Storage wants to simplify storage for the AI era – and Pure Accelerate 2025 will be a huge litmus test for customers
A lot has changed since I first attended Pure Accelerate in 2023. Hosted in June during the early days of the generative AI boom, it was clear Pure Storage viewed this industry pivot as a lucrative opportunity to showcase the power of all-flash storage. Sustainability benefits, energy efficiency, and performance were all highlighted as key benefits for customers dabbling in…
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Hunters International shifts from ransomware to pure data extortion
The Hunters International Ransomware-as-a-Service (RaaS) operation is shutting down and rebranding with plans to switch to date theft and extortion-only attacks. As threat intelligence firm Group-IB revealed this week, the cybercrime group remained active despite announcing on November 17, 2024, that it was shutting down due to declining profitability and increased government scrutiny. Since then, Hunters International has launched a…
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Pure Storage targets partner growth with revamped reseller program
Pure Storage has announced a refresh of its Reseller Partner Program in a bid to drive partner profitability. The revamp aims to equip partners with the tools to cater to customers’ data storage and modernization needs, the firm said, as well as enable tailoring of the Pure Storage platform to address solution-specific use cases, such as AI and cyber resilience.…
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Pure Storage’s recent hyperscaler ‘design win’ could be the death knell for disk storage
A new licensing deal between Pure Storage and an as-of-yet unnamed hyperscaler could precipitate a transformation in the enterprise storage market, according to Pure Storage CTO Rob Lee. Flash storage has long been hailed as the successor to its spinning disk counterparts, yet thus far HDDs have clung on in the enterprise market. This could all change, according to Lee.…
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How the University of St Andrews cut bills and energy usage with Pure Storage
At the board level, sustainability is becoming a serious talking point. With generative AI driving demand for data centers and in turn pushing up emissions, leaders have to think about their company’s carbon footprint. Ben Holme, associate CIO for infrastructure at the Univeristy of St Andrews, is one such leader. His role demands he take care of the university’s cloud…
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Rubrik and Pure Storage collaborate on multi layered data resilience architecture
Zero trust security specialist, Rubrik, and Pure Storage have announced a new partnership to help organizations navigate the challenges of exponential data growth in the modern security landscape. The collaboration combines key elements of Rubrik’s Security Cloud and the Pure Storage Platform to create a three-layered reference architecture capable of ensuring uptime and defense against the growing number of cyber…
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