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MSPs need to adopt a “more Rolex, less airline” approach to customer engagement

MSPs need to master demand-supply tension for sustained success, a leading entrepreneur has said, suggesting providers face key challenges in balancing being a great supplier while maximizing profitability. Speaking during the guest keynote at ConnectWise’s IT Nation Connect Europe event, Daniel Priestley, co-founder at Dent Global and ScoreApp, said too many MSPs are not investing enough time into “ramping up…