Salesforces
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Blog
‘A bold and highly strategic move’: Why Salesforce’s Informatica acquisition could be the key to Benioff’s agentic AI dream
Salesforce’s acquisition of Informatica could be a game changer for the company’s agentic AI ambitions, according to industry analysts, but questions still remain over how it will fit under the CRM giant’s umbrella. The $8 billion deal, announced earlier this week, will create the “most complete, agent-read data platform in the industry”, according to Salesforce CEO Marc Benioff. By bringing…
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Channel Focus: All you need to know about Salesforce’s partner program
Headquartered in Salesforce Tower, San Francisco, Salesforce says it’s paving AI-agent-powered or “agentic” productivity in the enterprise. Putting money where its mouth is taking it beyond its category-defining customer relationship management software (CRM) for deeper penetration of automation, AI, and data opportunities. One of the company’s key goals is driving enhanced customer experience across sales, service, marketing, commerce, and IT.…
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