strategy
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Blog
Microsoft just hit a major milestone in its ‘zero waste’ strategy
Microsoft says it’s outstripping its zero waste targets, recording a 90.9% reuse and recycling rate for servers and components in 2024. This puts the company beyond its 2025 target of 90%, a year ahead of schedule. Microsoft is focusing on three particular areas. It’s piloting the sustainable extraction of rare earth minerals from hard disk drives at scale, continuing to…
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DOJ targets Google’s AI strategy in landmark antitrust battle – Computerworld
Federal prosecutors warned that Google might leverage artificial intelligence to entrench its search monopoly, demanding “strong measures” to prevent the tech giant from extending its market control into the AI era. In the latest phase of the major antitrust trial that began on Monday, government lawyer David Dahlquist argued that Google has built a system where its control of search…
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Inside WWE’s divide-and-conquer YouTube strategy
With over 108 million subscribers, WWE has truly colossal reach on YouTube. The company currently sits just behind PewDiePie at number 11 on the list of most-subscribed channels across the entire platform. When you’re at that level of popularity, there’s constant communication with YouTube about best practices, key viewership metrics, and the latest strategies for pulling in even more eyeballs.…
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Group-IB launches partner program as channel-first strategy kicks off in Europe
Cybersecurity solutions provider Group-IB has announced the launch of a new partner program as part of its channel-first strategy adoption in Europe. The new five-tiered initiative has been designed to equip resellers, MSSPs, and technology partners with the tools, expertise, and support required to help organizations defend against evolving cyber threats. In an announcement, Group-IB said the program forms a…
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‘We think that selling everything helps the customer’: HP wants to supercharge its partner program to support a new market strategy
HP has enhanced its partner program to encourage channel partners to sell its entire range of products and solutions as it expands its portfolio, targeting long-term growth with a diversified go-to market strategy. Speaking at the firm’s annual Amplify 2025 conference, HP chief executive Enrique Lores said the company’s goal was to provide a more unified and consistent experience for…
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The gloves are off at Intel as new CEO plots major strategy shift
Intel’s incoming CEO has some big plans for the firm’s business strategy, sources familiar with the matter have told Reuters. Lip-Bu Tan appears primed to overhaul Intel’s chip and AI strategies to breathe new life into the firm following a rocky period of layoffs and faltering revenue returns. Tan will restructure the company’s approach to AI as well as cut…
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The role of the MSP in lighting the path to a revised cloud strategy for the mid-market
Although most organizations have seen the light of the public cloud and the lift and shift gold rush has officially finished, they are now taking a more considered, pragmatic approach to their cloud strategy. After a wide-scale migration to public cloud during the pandemic, many companies are now realizing that while it offers scalability, it can become expensive for mid-market…
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Trade body urges UK government to speed up National Semiconductor Strategy
TechUK has issued an updated review of its UK Plan for Chips, urging the government to move faster to implement its National Semiconductor Strategy. Two years on from its initial report, techUK said it had welcomed the publication of the strategy in 2023, which incorporated key recommendations from its original UK Plan for Chips. However, the trade body said that…
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A quarter of firms still don’t have a formal data strategy – and it’s hampering AI adoption
Many firms have no formal data strategy despite increasing AI usage, according to a new study from Carruthers and Jackson. More than a quarter (26%) lack a data strategy, the study found, while 39% reported little to no data governance throughout their business. These same firms are still pushing on AI and ramping up their adoption efforts, though. Just 7%…
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We spoke to over 700 IT leaders to hear their tech strategy plans for 2025 – here’s what we learned
IT leaders across a range of industries are ramping up AI adoption plans in the year ahead, but traditional focus areas such as cybersecurity, cloud, and privacy still remain critical. That’s according to ITPro’s 2025 Future Focus report, a piece of in-house research fielding responses from IT executives and business leaders. Conducted as an online survey, we collected responses from…
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