strategy
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Blog
How to Create Effective CRM Strategy in 8 Steps
Customer relationship management is vital for any business seeking to cultivate stronger customer interactions. It’s a management approach that combines technology, processes, and organizational strategies to manage lead acquisition, nurturing, and retention. At the heart of this approach is a well-defined CRM strategy, which serves as a roadmap for the organization to achieve its customer-centric goals. An effective CRM strategy…
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Microsoft’s Copilot strategy shifts with new Microsoft 365 bundle, but it’ll cost you more
Microsoft plans to bring Copilot Plus access to Microsoft 365 Home and Family subscribers. The access will be limited and only for the account owner on the Family plan. This change will cause the price of Microsoft 365 consumers to increase. The company is currently testing the bundle in some regions, but it’s unclear if it’ll expand. Microsoft has finally…
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7 Go to Market Strategy Templates for a Successful Launch
Introducing a new product or service to the market requires meticulous preparation. A go to market strategy template helps streamline the planning process and reduce risk while helping you develop a clear plan of action. After launching dozens of services, products, and businesses over the years, these are my top recommendations for anyone who needs help getting started. monday.com: A…
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Amazon CEO Andy Jassy claims controversial RTO mandate is not a “backdoor layoff” strategy – but it’s a tactic that some execs admit to
Amazon CEO Andy Jassy has pushed back on claims that the company’s controversial return to office (RTO) mandate was a thinly veiled attempt to encourage layoffs. Speaking at an all-hands meeting on 5 November, Jassy denied accusations that his recently announced RTO strategy was a “backdoor layoff”, insisting the move was motivated by improving the organization’s culture. “A number of…
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11 Marketing Strategy Templates You Can Download for Free
A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs every decision you make about campaigns and who you hire. With the right one in place, you and your team have a clear path forward. Marketing strategy templates break…
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UK govt appoints Microsoft CEO to chair industrial strategy council as it looks to attract tech investment
Microsoft’s UK CEO Clare Barclay will chair the government’s new Industrial Strategy Advisory Council as part of a sharpened focus on UK tech investment. Announced jointly by Business and Trade Secretary Jonathan Reynolds and UK Chancellor Rachel Reeves, the council will look to deliver a modern industrial strategy focused on eight key areas. Digital and technologies are one of these…
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How to make a multi-cloud strategy safe for your business
Enterprise approaches to cloud computing have evolved significantly in recent years. The initial shift toward public cloud gave rise to myriad benefits for organizations globally, enabling them to modernize IT infrastructure and deliver improved operational efficiency. Public cloud still remains a key focus for organizations globally, with research from IDC predicting that spending on public cloud services will reach $805…
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Does your business need a DEX strategy?
Employees today interface with technology more than ever before, whether they work in the office or from home, which is why it’s become increasingly important for employers to craft a digital employee experience (DEX) strategy. A DEX strategy refers to the experience of employees when it comes to the technology they use for work, whether that’s software or hardware. “There’s…
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Barclays extends HPE GreenLake contract amid “significant acceleration” of hybrid cloud strategy
Hewlett Packard Enterprise (HPE) and Barclays have agreed a new private cloud services deal that will cement HPE GreenLake Cloud as a key element of the bank’s hybrid cloud strategy. The move builds on the pair’s existing cloud partnership – struck back in 2021 – that has seen HPE support the migration and deployment of over 50,000 workloads to Barclays’…
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