Sustainability

  • Blog

    ‘AI Is Fundamentally Incompatible With Environmental Sustainability’

    Image: Galyna_Andrushko/Envato Elements Generative AI is energy-intensive, and the ways in which its environmental impact can be calculated are complex. Consider the downstream effect of generative AI on the environment when examining your company’s own sustainability goals. What side effects might not be immediately visible but could have a major impact? When does most of the energy consumption occur: during…

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    Enterprises face delicate balancing act with data center sustainability goals

    High energy consumption, raw material requirements, and physical space constraints are holding back data center sustainability efforts, according to new research from Seagate. With Goldman Sachs Research forecasting that global power demand from data centers will increase by as much as 165% from 2023 to 2030, energy usage is now a top concern for 53.5% of business leaders. Seagate’s Decarbonizing…

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  • Blog

    HP’s sustainability drive is paying off for channel partners

    The sustainability of technology vendors’ distribution channel could hold many back from meeting their ESG targets, and HP has made efforts to ensure its partners are onboard with them on its sustainability journey. HP set itself the goal of becoming the most sustainable technology company in the world and as a company that claims to have the channel as part…

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  • Blog

    Sustainability remains high on the channel agenda

    Sustainability remains high on the priority list for the IT channel, according to new research from Agilitas IT Solutions. The firm’s annual report, conducted alongside research firm Censuswide, quizzed 250 channel figures working in UK-headquartered businesses with an annual turnover of more than £5 million on the topic of sustainability. Its findings reveal an uptick in the prioritization of sustainability…

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  • Blog

    Third-party AI tools are muddying sustainability metrics

    Nearly three-quarters (74%) of executives find measuring generative AI sustainability a challenge due to limited transparency from AI providers, according to research from Capgemini. A lack of transparency in disclosure and reporting on generative AI’s environmental impact has become a major obstacle to businesses measuring and reporting on sustainability, the report found. This was the most cited reason execs gave…

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  • Blog

    NetApp wants to talk about cold data and its impact on sustainability

    Maximizing the use of data has never been more important for IT leaders in the age of generative AI. It’s the lifeblood of the modern enterprise which fuels innovation, yet a significant number of firms globally are still failing to fully capitalize on this. Worse still, they’re putting it to waste, and it’s taking a serious toll on both bottom…

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  • Blog

    AWS sharpens sustainability focus as AI environmental concerns rise

    Amazon Web Service (AWS) has unveiled new sustainable data center components with a focus on energy efficiency, bolstering its ongoing commitment to sustainability across the board. Among these is a new mechanical liquid cooling solution that will provide liquid-to-chip cooling in both new and existing data centers, AWS said. Liquid cooling is a technique that uses liquid to absorb heat…

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  • Blog

    The answer to data center sustainability? Industry rallies around light-based networking systems

    Light-based networking could be a boon for sustainability in the data center industry, though experts have warned ITPro that it won’t be a silver bullet amid spiraling power consumption. A branch of photonics, the science of light waves, this form of networking allows for the transferral of data in a much more energy-efficient manner as it avoids the loss of…

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  • Blog

    Organizations failing to use tech to reach sustainability goals

    While the vast majority of organizations say they take their sustainability goals very seriously, only a few are using technology to cut their environmental footprint and shape their overall sustainability strategy. Research from Kyndryl and Microsoft shows leaders increasingly recognize the benefits of sustainability initiatives for their organizations, with 38% having increased their sustainability goals and program execution since last…

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  • Blog

    The future of data center sustainability? New architectures could slash energy consumption, lower carbon emissions, and drive cost savings

    There’s hope for the future sustainability of data centers, with new research suggesting that next-generation data center architectures can slash energy consumption, lower carbon emissions, and drive cost savings. Global data center electricity use is expected to more than double between 2023 and 2028, according to recent figures from IDC, with rising consumption and increased energy costs making them considerably…

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