Sustainability
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Blog
NetApp wants to talk about cold data and its impact on sustainability
Maximizing the use of data has never been more important for IT leaders in the age of generative AI. It’s the lifeblood of the modern enterprise which fuels innovation, yet a significant number of firms globally are still failing to fully capitalize on this. Worse still, they’re putting it to waste, and it’s taking a serious toll on both bottom…
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AWS sharpens sustainability focus as AI environmental concerns rise
Amazon Web Service (AWS) has unveiled new sustainable data center components with a focus on energy efficiency, bolstering its ongoing commitment to sustainability across the board. Among these is a new mechanical liquid cooling solution that will provide liquid-to-chip cooling in both new and existing data centers, AWS said. Liquid cooling is a technique that uses liquid to absorb heat…
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The answer to data center sustainability? Industry rallies around light-based networking systems
Light-based networking could be a boon for sustainability in the data center industry, though experts have warned ITPro that it won’t be a silver bullet amid spiraling power consumption. A branch of photonics, the science of light waves, this form of networking allows for the transferral of data in a much more energy-efficient manner as it avoids the loss of…
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Organizations failing to use tech to reach sustainability goals
While the vast majority of organizations say they take their sustainability goals very seriously, only a few are using technology to cut their environmental footprint and shape their overall sustainability strategy. Research from Kyndryl and Microsoft shows leaders increasingly recognize the benefits of sustainability initiatives for their organizations, with 38% having increased their sustainability goals and program execution since last…
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The future of data center sustainability? New architectures could slash energy consumption, lower carbon emissions, and drive cost savings
There’s hope for the future sustainability of data centers, with new research suggesting that next-generation data center architectures can slash energy consumption, lower carbon emissions, and drive cost savings. Global data center electricity use is expected to more than double between 2023 and 2028, according to recent figures from IDC, with rising consumption and increased energy costs making them considerably…
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NetApp CEO: The tech industry “needs to do a better job” on AI sustainability
The tech industry needs to do more to address growing AI sustainability concerns, according to NetApp CEO George Kurian. Speaking to ITPro at the firm’s NetApp Insight conference in Las Vegas, Kurian outlined his thoughts on the environmental impact of how businesses are implementing the technology. When asked how leaders are balancing sustainability targets with increasing pressure to adopt power-intensive…
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Do Emissions Credits Skew Sustainability Reporting?
A review of emissions reports from Google, Microsoft, Meta, and Apple by The Guardian revealed that actual emissions could be up to 662% higher than the companies’ official statements, The Guardian announced on Sep. 15. The discrepancy is largely attributed to the difference between direct, “location-based” emissions at company facilities and the purchase of renewable energy credits, according to The…
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