Wrapping

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Wrapping up the case for the defense – Computerworld

Judith Chevalier, a professor of finance and economics at Yale University, told the court that using Google tools takes a lower share of publishers’ revenue, and that on average it is “less expensive to use Google-to-Google than using third-party-to-third-party” tools for connecting publishers and advertisers, Mulholland wrote. Only connect CheckMyAds noted that a chart presented by Chevalier showed that Google Ads…