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The generative AI ‘scramble’ is over – now it’s time to sort your infrastructure or fall behind


The early days of the generative AI boom were somewhat of a “scramble”, according to Thomas Meyer, General Manager and Group VP of IDC research, EMEA. But now the industry has entered its “pivot” era – and enterprises need to take a reasoned approach to investment.

Speaking at Huawei’s 2025 IDI Forum in Munich this week, Meyer detailed findings from a recent study conducted by the consultancy exploring what the priorities are for enterprise tech leaders dabbling in AI.


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