Your clients depend on your software program tutorial content material to make sure they will truly use your software program. However what occurs when your assist content material doesn’t truly assist anybody? Software program tutorial movies to the rescue!
Sadly, it normally means pointless calls to your tech help division, offended and annoyed clients, or worse — customers who may very well simply resolve to purchase from a competitor.
However nice software program tutorial and how-to content material can truly delight your customers assist create clients for all times. Plus, you’ll take an enormous burden off your tech help group!
On this submit, you’ll uncover:
Video tutorials could be a sport changer for each your clients and your organization! Nobody desires to learn by way of pages and pages of software program documentation looking for the reply to their query.
Increasingly more, customers need self-service content material that may assist them do what they should do with out sitting on maintain or ready for an e-mail response to their query.
However I’m not right here to persuade you that video is a vital a part of your buyer training content material. You already know that.
For most individuals, the issue is that they merely don’t know the place to start out. Some folks suppose movies are too time-consuming or costly to create.
Or, possibly you suppose you could be a video skilled to create professional-quality movies.
What if I informed you that you would be able to begin making unimaginable software program tutorial movies with no expertise. Not solely that, it’s additionally truly actually cost-effective and takes means much less time than you could suppose.
Is your software program tutorial content material truly serving to anybody?
Right here’s the lengthy and in need of it: In case your software program assist content material is text-based, you’re behind the instances. Immediately’s shoppers are used to with the ability to discover how-to movies of all types through YouTube and if they will’t discover all of the methods to offer nice assist content material, big partitions of textual content is almost definitely the least helpful. Analysis exhibits that individuals don’t simply desire video and visible content material — they really carry out higher when its supplied. They even bear in mind it longer! It’s actually a win-win-win.
When your customers can see the right way to carry out duties, they perceive sooner what they should do.
Keep in mind, although, that not all your customers will be capable to devour your visible and video content material in the identical means. All the time create content material with accessibility for customers with disabilities in thoughts. All pictures ought to embody various textual content and all movies ought to embody an audio description and captions.
Methods to create unimaginable software program video tutorials (proper now!)
You don’t need to be a video skilled to create professional-quality software program how-to movies. Right here’s the right way to get began at present!
Step 1: Select your software program
Whereas it’s extremely straightforward to make software program tutorial movies, they don’t make themselves. Meaning you could select your video software program.
There are a variety of choices on the market, however we occur to suppose that Camtasia is the very best software program for creating software program tutorial movies. In reality, we now have a whole library of software program how-tos created with Camtasia. Fairly meta, eh?
However significantly, with Camtasia you’ll be able to document your display, add audio, results, animations, and extra with a easy drag-and-drop interface that’s straightforward sufficient for anybody to make use of.
Plus, you’ll be able to obtain it free to make use of for 30 days. What do it’s a must to lose?
Step 2: File your video
After getting Camtasia downloaded, you’re able to get began.
Now, I might write out every kind of directions on what you could do, however why would I try this when we now have so many nice tutorials?
Right here’s an outline of how straightforward it’s to get began.
You’ll be able to see how straightforward it’s to get began recording and enhancing your movies. In fact, we suggest that you’ve got a plan for what you need to present. Preserve your movies quick and to the purpose. Cowl one matter for every video every time attainable to keep away from complicated your customers or giving them an excessive amount of to know or bear in mind.
Including some skilled polish
Whereas a fundamental display recording may go for some movies, including animations, callouts, cursor results and extra can go a great distance in enhancing your video’s effectiveness.
Camtasia makes it ridiculously straightforward so as to add highly effective results and extra.
Wish to take it even additional? It’s simply as straightforward.
Step 3: Share it with the world
As soon as your video is prepared, you’re able to share it! We suggest internet hosting your movies in a library in your web site the place your clients can simply discover it.
However, it’s additionally a good suggestion to have a library of movies on a website like YouTube the place many individuals go to search for assist content material.
Camtasia affords exporting to lots of the hottest internet hosting locations, together with YouTube, so yow will discover your clients the place they’re!
Software program tutorial movies aren’t simply nice in your clients
Your tech help group works arduous. In all probability too arduous. You’ll be able to assist with that!
Take into consideration what YOU do whenever you need assistance with a product. For me, the very first thing I do is go to Google and seek for the issue I’m having. My first alternative isn’t to go on to tech help. I need to resolve the issue alone. Likelihood is, your clients need to do the identical.
An amazing library of instructional movies helps your clients assist themselves. Resolve the commonest points and most of your clients received’t ever have to contact help.
And that frees up your tech help group to deal with the actually difficult points.
Sustain with the tempo of innovation
One of many hesitations with creating video tutorials is that the minute you replace your UI or add a brand new function, they might develop into out of date.
New software program options can come at any time. Preserving your movies updated could be a problem, particularly with extra complicated video editors.
With Camtasia, it’s ridiculously quick and straightforward to create movies to focus on new capabilities and UI modifications — or edit current movies to incorporate enhancements.
Video templates mean you can create new movies. However it’s simply as quick to edit current movies, as effectively. Merely open your challenge, take away the outdated content material and drop within the new content material. You’ll be able to regulate timings as wanted and get your new tutorials out shortly and simply.
No lag time. No trouble.
Assist your clients assist themselves
So whether or not you’re on a buyer help group, a content material marketer, or somebody in between, the following pointers will will assist you to produce assist content material that makes extra profitable customers.
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