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With xBridge, Pittsburgh International Airport is positioning itself as a beacon for the airline industry’s digital transformation voyage

The patchy hues of pale blue and cream carpet that line the hallways of Pittsburgh International Airport (PIT) are dimly lit. Its vintage decor is a nod to its heyday as a major transportation hub. With four runways and 10,000-plus acres of land, the airport was once a major beacon of travel – with 100-plus direct flights taking off daily – and some 90% of passengers connecting to the rest of the US.

But turbulence following 9/11 and other massive shifts (especially the sharp and brutal decline of Pittsburgh as a manufacturing center) meant that PIT was hit hard. At its lowest point, activity dropped to roughly 50 daily direct international flights, with bankruptcy looming at one notable stage. What followed was well over a decade of stagnation, before a turn of fortunes and fresh leadership – Christina Cassotis’s appointment as CEO in 2015 – put PIT back on track. It was now chasing not only ‘restoration’, but evolution through digital transformation.


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