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Aamir Khan Announces YouTube Streaming of Sitaare Zameen Par
In a surprise move, Aamir Khan has announced that his latest film Sitaare Zameen Par will be available for streaming on his official YouTube channel, Aamir Khan Talkies, for a rental fee of ₹100. The film will premiere digitally just 50 days after its theatrical release, bypassing the traditional OTT route. Aamir also revealed that other titles will follow soon — including Satyamev Jayate, which will stream for free, and several older films produced by his father Tahir Hussain.
This announcement, however, has sparked a wave of confusion and criticism online. Many netizens are questioning Aamir’s earlier stance on preserving the theatrical experience by avoiding early digital releases.
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In an recent interview with HT Times, for SZP, Aamir Khan had said, “We won’t sell to OTT before six months.” He added that despite receiving generous offers from OTT platforms to release his films within two months, he would not agree to it. “For me, OTT is no longer an option as a producer,”
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Given this, fans and internet users are now asking whether the YouTube model contradicts his original position. While Aamir may be bypassing mainstream OTT platforms, the core concern remains — Sitaare Zameen Par is now online within two months, far from the promised six-month theatrical window.
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Whether this is a strategic pivot or an exception, the move has certainly reignited debate about evolving release models and the fine line between innovation and inconsistency. Is Aamir Khan not standing with his own statement of 6-month theatrical window for betterment of movie business or it was just a promotional gimmick? Let us know what you think about it.
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By: Digitpatrox
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