“It’s going to be a huge market,” Freund said, with a lot of interest from creative, media, and enterprise users.
Freund said enterprises spend a lot of money on multimedia, with many text-to-image generation models from Adobe, OpenAI, Google and X.AI already being used in the cloud. Video is the next step.
Chinese AI providers are already shaking up the market, with Alibaba’s Wan2.1 the latest to arrive. The DeepSeek chatbot tool, for example, demonstrated advances made by Chinese companies in AI, and Wan2.1 demonstrates progress in video models. Also in the mix: Microsoft and Amazon, which now offer DeepSeek R1 through their cloud services.
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