Though there is the issue of trust.
A matter of trust
While governments eager for growth seem to think tech will save us, consumers trust the sector less and less. There’s lots of data that reflects this decline. Arguably this could well represent a reaction against everything from huge security problems such as the recent Crowdstrike disaster to election interference, mass deception, concerns about fake news, privacy erosion, security, and even frustration at the never-ending nature of digital transformation. It’s not just tech leaders who feel like they are under constant pressure to adopt new digitized working practices. Those on the front line are also struggling to keep up with endless digital change.
Perhaps, once people do make it home, (dodging self-driving vehicles, smartphone zombies, and electronic scooters on their domestic commute), they just want their home kit to work without needing to read a manual. Assuming there even is a manual.
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