Life is better in alignment. That’s the mission statement of Rebecca (Bekki) Williams, owner of Atlas Aligned Upper Cervical Chiropractic in Post Falls.
Working in the field for more than a decade, Williams knew early on she would one day help people achieve their optimal health.
“I have always known that I wanted to be a doctor of some kind, even since I was 5 years old,” Williams said. “My mom had migraines when I was a child, so we spent a lot of time nursing her. I’d come home from school, and she’d be lying in bed with all the lights off, or in the bathroom throwing up.”
Williams said her mom would often have a migraine hangover from the medication that she had to take.
“I really knew that I wanted to find a way to fix her and not just understand why it was happening,” Williams said. “That’s what got me into healthcare.”
When she learned about chiropractic, Williams said she knew that’s what she wanted to do.
“What appealed to me is that it didn’t involve drugs or surgery,” she said. “We can help people to allow their body to heal itself, which I really believe is what our body is designed to do. We figure out why is it not doing that and then fix the root cause of the problem.”
She enrolled at Pacific Lutheran University in Tacoma, Wash., for her undergraduate work in Chiropractic Medicine, and continued her studies at Life Chiropractic College in West Hayward, Calif.
After graduating, Williams worked for an upper cervical chiropractic clinic in Spokane for 10 years before opening her own practice in Post Falls in April.
“We provide a non-invasive approach that focuses on the relationship between the head and neck,” Williams said. “We restore balance and alignment with no bending, twisting or popping.”
Williams said she is one of the 76 board-certified upper cervical chiropractors worldwide.
“It allows me to take a deeper dive to get people the best patient care that they can,” Williams said.
Williams also has the latest technology at her fingertips.
“We use a CBCT (Cone Beam Computed Tomography) machine that takes a 3D view of the head and neck. It provides a great resolution so we can see exactly what’s going on inside,” Williams said. “It also does a video X-ray, which is quite unique.”
Williams said she also treats people with lower back pain and sciatica and does what she calls “infant adjusting.”
“I’m Webster certified — which is the specific technique for pregnancy — I work a lot with moms who are expecting,” Williams said. “So, we do the infant baby’s first adjustment, which I recommend doing at about two weeks old.”
She offers a post-treatment resting suite to give patients some downtime after their adjustment.
“It has zero-gravity chairs designed to put your body in the least stressed position,” Williams said. “You really get an opportunity to just rest and relax for about 15 to 20 minutes.”
The charge for an initial evaluation is $200.
Williams accepts insurance.
Atlas Aligned Upper Cervical Chiropractic is at 958 S. Lochsa St., Suite 307, in Post Falls. The clinic is open from 9 a.m. to 5:30 p.m., Monday through Friday.
Info: www.atlasalignedchiro.com or 208-213-1234
Now the TidBits
New and Upcoming
• Mor Furniture for Less, one of the West Coast’s largest furniture retailers, is opening a showroom this summer at the Prairie Shopping Center in Hayden.
• Alpine Web Design LLC, a new, locally owned home-based custom web design company in the Cd’A area, is open for business. It specializes in fully customized, hand-coded websites with a focus on clean design and performance.
• Grain & Gather Mercantile, a new boutique at 6288 N. Government Way, Dalton Gardens, offers furniture, home decor, apparel, apothecary and more. Hours of operation are Tuesday through Saturday, 11 a.m. to 6 p,m.
• River & Rye will be opening in May at 424 E. Sherman Ave., Coeur d’Alene. The menu will include “various flavors from Spain, France and Italy, along with some PNW flair,” as well as craft cocktails.
• A new $5 million, 32,000-square-foot Crunch Fitness facility is coming to Coeur d’Alene this fall.
• Alpine Web Design LLC, a new, locally owned home-based custom web design company in the Cd’A area, is open for business. It specializes in fully customized, hand-coded websites with a focus on clean design and performance.
• Atlas Aligned Chiropractic, 958 S. Lochsa St., Post Falls, is open for business. Hours of operation are Monday through Thursday, 9 a.m. to 5 p.m., and Friday from 9 a.m. to 2:30 p.m.
• Bare Root Skin Essential & Esthetics opened its new location at 14777 Highway 53 in Rathdrum.
• Remedy Massage at Midtown, a boutique, calming space designed for deep therapeutic relief and total relaxation, has opened in Coeur d’Alene at 1022 N. Fourth St., Suite 104.
• NextGym, a new fitness studio at 2120 Northwest Blvd., Suite C in Coeur d’Alene, is now open. The gym offers one-on-one personal training along with advanced recovery and performance technologies, including ARX adaptive resistance, Vasper, Hugo Pro PEMF, Power Plate, red light therapy and complimentary Seca BodyScan assessments for members.
• Jitterz Espresso is coming to Athol, with crews breaking ground earlier this week at the corner of East Howard and Athol Crossing Road, near Dollar Tree and Grease Monkey/Monkey Shine Car Wash.
• A second Jersey Mike’s is listed as “under development” at 201 W. Neider Ave. in Coeur d’Alene, while a Chipotle is in the planning stage for 167 W. Neider Ave. Both will join the new Raising Cane’s as Lake City Marketplace continues to grow.
Ongoing Projects
• The Spill the Tea and Benzo Box is nearing completion at the southwest corner of Greensferry Road and Seltice Way in Post Falls.
• Jefe’s Tacos and Tequila has filed for its business license. The opening date is undetermined at this time.
• The Ross Point Gas Station is under construction at 310 N. Ross Point Road in Post Falls.
• The parking lot for the new NomNom gas station and convenience store at 5231 W. Riverbend Ave., Post Falls, has been paved. The opening date is undetermined at this time.
• Coeur Dance Arts is a new dance studio under development at 4131 Early Dawn Ave. Suite 105B, Post Falls. Classes should begin in May; check coeurdancearts.com.
• A state-of-the-art pickleball facility called The Flying Pickle is coming to The Pointe at Post Falls at 140 N. Beck Road. Opening is anticipated by mid-2026.
• American Universal Storage is planned for Spirit Lake along Highway 41, across from the Jiffi Stop.
• A new commercial building is planned for the Riverstone development at 1570 W. Tilford Lane and will bring at least one new dining option to the area. The 7,500-square-foot mixed-use building’s targeted finish date is this summer.
• Super 1 Foods will anchor Prairie Crossing, a major shopping and mixed-use center under development at Highway 41 and Prairie Avenue.
• A new location for Syringa Dental and Implants is under construction at 7533 W. Prairie Ave. Their current location at 1850 E. Seltice Way, Post Falls, remains fully operational.
• A five-story, 173-room Hilton Dual Brand Hotel is planned for a 2.71-acre parcel of land off Lee Court and Appleway Avenue in Coeur d’Alene. The project’s start and completion dates haven’t been determined.
• A new facility for One Place Church is under construction at Prairie Avenue and Huetter Road.
• Crunch Fitness is taking over the former Big Lots space at 101 E. Appleway Ave., Coeur d’Alene.
• A new location for The Man Shop, a regional chain of family-owned barber shops, is under construction at Highway 41 and Prairie Avenue.
• An Idaho Central Credit Union (ICCU) branch location is scheduled to open later this year across from Super 1 Foods along Highway 53 in Rathdrum.
• The 33-unit, mixed-use “Nonna” building across from Post Falls City Hall on Spokane Street is anticipated to be completed by October of 2026.
• Construction is also underway on Rooted Social House at 310 N. Spokane St. The project is described as “an elevated space offering food, coffee, tea and entertainment in a social house setting.” A completion date for Rooted has not been announced.
• An AutoZone auto parts shop is under construction at U.S. 95 and Dakota Avenue in Hayden, next to Dirty Birdy Car Wash.
• Spokane-based Golden Rule Brake is under construction at 3627 N. Government Way, Coeur d’Alene.
• The Habit Burger & Grill is taking the place of the former Pizza Hut at 212 W. Appleway Ave. The chain, known for its “Charburgers,” is eyeing an opening sometime in late spring or early summer 2026. This location will be the first for North Idaho.
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Have a tip on happenings in the local business world? Contact Bob at [email protected].
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