Apple’s Worldwide Developers Conference 2025 was home to a range of announcements that offered a glimpse into the future of Apple’s software design and artificial intelligence (AI) strategy, highlighted by a new design language called Liquid Glass and Apple Intelligence news.
Liquid Glass is designed to add translucency and dynamic movement to Apple’s user interface across iPhones, iPads, Macs, Apple Watches, and Apple TVs. This overhaul aims to make interactions with elements like buttons and sidebars adapt contextually.
However, the real news of WWDC may be what we didn’t see. Analysts had high expectations for Apple’s AI strategy. While Apple Intelligence was announced, many market watchers reported that it lack the innovation of Google’s and Microsoft’s generative AI rollouts.
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