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Walmart Acquires Smart TV Firm Vizio to Boost Advertising Business
Walmart has Vizio, a popular name in the American TV and entertainment business. The deal had been in the process since February this year, and Walmart has finally closed the acquisition. In their latest announcement post, Walmart shares that the Vizio deal cost $2.3 billion. The e-commerce giant received all of Vizio’s assets, including its gross profit, advertising, and data.…
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Canada sues Google over alleged anticompetitive practices in online advertising – Computerworld
A global spotlight on Google’s practices Earlier this month the US DOJ has recommended extensive measures to limit Google’s dominance, including the potential breakup of its Chrome browser and Android operating system. These products are pivotal distribution platforms for Google Search, which was deemed an illegal monopoly in Federal Judge Amit Mehta’s August ruling. These cases collectively highlight the increasing…
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Ireland fines LinkedIn €310 million over targeted advertising
LinkedIn received a €310 million fine from the Irish Data Protection Commission for violating European Union’s law related to the processing of personal data for behavioral analysis and targeted advertising. The penalty follows an inquiry into the lawfulness, fairness, and transparency of LinkedIn’s data processing, which started from a complaint several years ago from French non-profit org La Quadrature Du Net. According to the…
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