Generative
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Blog
‘Using generative AI as a copilot is the sweet spot’: A look at Nationwide’s AI approach
When Nationwide Building Society – or the Southern Co-operative Permanent Building Society as it was originally known – arrived on the scene in 1884, it was part of a fast-growing member-owned mutual movement in the UK. And as Nationwide embarks on new experimentation with technology and the drive for growth in the 21st century, it is doing so in recognition…
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Managing change fatigue in the generative AI era
Employees are becoming tired of the rush to implement AI and its different guises. According to an EY report released in December that measured the pulse of AI investments, half of 500 US-based senior executives reported that they had seen company-wide enthusiasm for AI decline and 54% of the respondents revealed they felt they had failed as a leader. This…
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SoundCloud says it isn’t using your music to train generative AI tools
The TOS explicitly prohibits the use of licensed content, such as music from major labels, for training any AI models, including generative AI. For other types of content uploaded to SoundCloud, the TOS allows for the possibility of AI-related use. Importantly, no such use has taken place to date, and SoundCloud will introduce robust internal permissioning controls to govern any…
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SAS rejects generative AI hype in favor of data fundamentals at Innovate 2025
SAS Innovate 2025 is over and with it, three days of keynotes, hands-on sessions, and roundtable discussions focused primarily on data and AI have come to an end. Mood on the ground throughout the conference was high, with customers and partners alike paying testament to the analytics veteran’s nuts-and-bolts announcements and realistic outlook on how businesses can benefit from technology…
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The generative AI ‘scramble’ is over – now it’s time to sort your infrastructure or fall behind
The early days of the generative AI boom were somewhat of a “scramble”, according to Thomas Meyer, General Manager and Group VP of IDC research, EMEA. But now the industry has entered its “pivot” era – and enterprises need to take a reasoned approach to investment. Speaking at Huawei’s 2025 IDI Forum in Munich this week, Meyer detailed findings from…
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Microsoft made an ad with generative AI and nobody noticed
Microsoft has revealed that it’s created a minute-long advert for its Surface Pro and Surface Laptop hardware using generative AI. But there’s a twist: it released the ad almost three months ago, and no-one seemed to notice the AI elements. The ad, which went live on YouTube on January 30th, isn’t entirely made up of generated content. In a Microsoft…
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NASA finds generative AI can’t be trusted
Although many C-suite and line-of-business (LOB) execs are doing everything they can to focus on generative AI (genAI) efficiency and flexibility — and not about how often the technology delivers wrong answers — IT decision-makers can’t afford to do the same thing. This isn’t just about hallucinations, although the increasing rate at which these kinds of errors crop up is terrifying. This…
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The secret to using generative AI effectively
Do you think generative AI (genAI) sucks? I did. The hype around everything genAI has been over the top and ridiculous for a while now. Especially at the start, most of the tools were flashy, but quickly fell apart if you tried to use them for any serious work purposes. When ChatGPT started really growing in early 2023, I turned…
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Generative AI adoption is ‘creating deep rifts’ at enterprises: Execs are battling each other over poor ROI, IT teams are worn out, and workers are sabotaging AI strategies
While generative AI adoption continues at pace, new research suggests the technology is leading to intense power struggles, friction between IT and business leaders, and creating a rebellious workforce. Analysis from Writer paints a worrying picture of the effects of AI adoption on the C-suite, with around two-thirds of US execs claiming it’s led to heightened tension and division at…
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Productivity gains, strong financial returns, but no job losses – three things investors want from generative AI
Investors are making it clear what they want from generative AI: solid financial and productivity returns, but no job cuts. That’s according to a survey of AI investors by PwC, which found three-quarters of respondents believed generative AI would be beneficial for the companies they’ve backed. And six-in-ten investors polled said they expect not only revenue growth but also increased…
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