Product Strategy
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Why Tech Companies Acquire Startups: The Build vs. Buy Decision Explained
Why Tech Companies Acquire Startups: The True Cost of Build vs. Buy In 2018, Microsoft paid $7.5 billion to acquire GitHub. It wasn’t buying a Git hosting service; it was buying the trust of millions of developers and a central position in the modern software ecosystem. This decision illustrates a broader pattern: the largest technology acquisitions are rarely about code…
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