The 2024 Guide to TikTok Scams

TikTok has quickly become one of the world’s most popular social media platforms, with over a billion users sharing videos on topics from comedy to education. While it fosters creativity and entertainment, TikTok attracts scammers looking to exploit unsuspecting users. Awareness of these scams is crucial for protecting yourself and your personal information.

In this article, we’ll examine the most common TikTok scams, how to recognize them, and how to stay safe when using TikTok.

Fake giveaways and contests

A common scam involves fake giveaways and contests, where scammers promise extravagant prizes like gadgets or vacations. They ask users to follow accounts and click links, leading to phishing sites that steal personal information or install malware. The Federal Trade Commission (FTC) warns about these scams, which exploit users’ excitement to win prizes. More details can be found on the FTC’s website: FTC Consumer Information.

Phishing attempts

Phishing through direct messages is another tactic. Scammers pose as TikTok support or popular creators, prompting users to verify accounts or claim prizes via links to fake login pages. Cybersecurity firm Kaspersky has noted an increase in these attacks, highlighting the need for caution with unsolicited messages.

Investment and cryptocurrency scams

TikTok’s #FinTok community is rife with investment scams targeting young investors. Self-proclaimed “financial gurus” showcase fake wealth, promise unrealistic returns, and use fake testimonials. The Department of Financial Protection and Innovation reports that over 30% of TikTok cryptocurrency videos contain misleading or fraudulent claims: DFPI Crypto Scam Tracker.

Romance scams

Romance scams have infiltrated TikTok with increasingly sophisticated tactics. Scammers create compelling fake profiles, often stealing photos from genuine social media accounts and crafting detailed backstories. They target users through comments, direct messages, or engaging with their content, slowly building emotional connections over time.

Once trust is established, they begin fabricating emergencies requiring financial assistance (usually within 2-3 months). Typical scenarios include medical emergencies, business investments, or travel expenses to meet in person.

The FBI’s Internet Crime Complaint Center reports victims lost over $547 million to romance scams in 2021 alone, with social media platforms being the primary hunting ground. According to the FTC’s latest data, victims aged 18-29 reported the highest losses from social media romance scams, with TikTok becoming an increasingly popular platform for these schemes: FTC Romance Scams Report.

Impersonation and account hijacking

TikTok’s massive user base has made it a prime target for impersonators and account hijackers. 

Scammers employ sophisticated methods to create convincing fake profiles of popular creators or gain unauthorized access to legitimate accounts. These fraudsters often target accounts with large followings to maximize their reach and potential victims.

According to TikTok’s Transparency Report, over 20 million fake accounts were removed in Q4 2023 alone. The platform has implemented advanced detection systems to identify and remove impersonator accounts: TikTok Community Guidelines.

To protect yourself, enable two-factor authentication, be wary of messages claiming to be from TikTok support, and regularly check your account’s security settings. Report suspicious accounts immediately through TikTok’s reporting system. Read more on how to delete a TikTok account.

Malicious apps and filters

Some scammers develop fake apps and filters promising enhanced TikTok experiences but instead install malware. Tech security experts at Norton advise downloading apps only from official sources.

Dangerous challenges and hoaxes

TikTok’s viral nature makes it a breeding ground for dangerous challenges that can put users at risk. BBC’s Own It resource center highlights how some challenges feature deceptive content designed to cause harm.

Fake fundraising campaigns

TikTok is a hotbed for fraudulent fundraising schemes exploiting fake emergencies or social causes. The FTC reports a 2,600% increase in social media-based charity fraud since 2019. Legitimate charities provide clear documentation and operate transparently.

Job and modeling scams

Scammers pose as talent scouts, targeting freelancers, aspiring models, and influencers with fake opportunities. Consumer protection experts warn against unsolicited messages and upfront fees and suggest skepticism toward unverified job offers.

Scams through live streams

Live streaming scams manipulate viewers into sending donations through fake emergencies. The Global Anti-Scam Alliance reports that these scams can generate substantial profits. Before donating, verify any charitable cause through official channels.

Influencer endorsement scams

Scammers create fake endorsements using edited videos to mimic influencer support, leading to counterfeit item purchases. The FTC provides guidelines to help consumers discern genuine promotions.

How to protect yourself from TikTok scams

Recognizing the signs of scams is crucial for TikTok users. Here are some tips to stay safe:

• Be skeptical of unsolicited messages and offers. If something seems too good to be true, it probably is.
• Verify accounts. Official accounts have a verified badge. Be cautious if a non-verified account claims to represent a brand or influencer.
• Avoid clicking on suspicious links. Do not click on links from unknown sources or those that prompt immediate action.
• Protect your personal information. Never share sensitive data like passwords, Social Security numbers, or bank details.
• Enable security features. To add an extra layer of security, use two-factor authentication and strong passwords with a password manager on your TikTok account. We also recommend using a TikTok VPN.
• Download apps cautiously. Only download apps from official app stores and avoid third-party applications that could compromise your device.
• Research before you give. If asked to donate to a cause, verify the organization’s legitimacy through reliable sources.
• Discuss online safety. Talk to friends and family, especially younger users, about the risks of online challenges and scams.

The Cybersecurity & Infrastructure Security Agency (CISA) provides resources for social media safety practices.

Reporting scams

If you encounter or fall victim to a scam on TikTok, it’s essential to report it. TikTok allows users to report accounts, videos, and messages that violate their Community Guidelines. Reporting helps protect other users from falling into the same traps.

Additionally, you can report scams to: