Which data removal service is best?

Are you trying to decide between Incogni and Optery? These data removal services improve your online privacy by removing you from people search sites. However, each provider has some key differences that may affect your decision. Keep reading to find out which data removal service we recommend.

Removing your personal information from data brokers is essential to protect your privacy and security. Hundreds of data brokers profit from selling your details. This exposes you to scams, phishing attacks, and the risk of online stalking.

Using a trusted data removal service is the best way to prevent your data from being sold. Providers like Optery and Incogni automate data removal requests. This ensures your information stays off sites like Spokeo, True People Search, and White Pages.

Each data removal service differs in features, pricing, and effectiveness. To help you, we tested Optery and Incogni and checked their privacy policies to discover which offers better protection. Keep scrolling to choose the best data removal service for your needs.

What are the main features of Incogni?

Incogni focuses on automation and ease of use. This makes it a superb option for home internet users in need of protection against online scams and privacy breaches. We recommend Incogni to people in search of a simple and effective way to remove their data from people search sites.

Here are the main features offered by Incogni:

• Simple subscription-based service: Incogni makes subscribing easy by offering a single, affordable plan. Incogni has agreed to an exclusive discount for our readers, which makes it even more cost-effective. Follow our link to get Incogni cheaper.
• Automated data removal: Incogni handles all removal requests on your behalf. It works to remove you from more than 180 different data brokers with no manual effort required.
• International coverage: Available in the US, Canada, and the UK.
• Regular monitoring: Quarterly reports ensure that Incogni keeps checking for your data. If your data is re-added to any data broker website, Incogni will request removal again.
• User-friendly dashboard: The dashboard makes it easy to track the progress of your data removal requests in real time.
• Add-on option: One of our favorite things about Incogni is that it is available with NordVPN. This means you can get a comprehensive privacy and security suite complete with a VPN and data removal services.

What are the main features of Optery?

Optery is a popular data removal service that makes it easier to protect your digital privacy. It offers various subscription plans – including a basic tier that anybody can use for free to track their manual removal requests.

Below, we have listed Optery’s main features:

• Comprehensive data removal: Optery can remove your personal information from over 370 data brokers and people search sites, including Google. However, it has various plans, which can lead to confusion about the features available.
• Automated and manual data removal: Optery combines automation with human oversight to ensure removal effectiveness.
• Detailed exposure reports: Optery provides in-depth reports to show you where your data is being exposed online.
• Custom removal requests: With Optery, you can perform tailored removal requests. This can help you target data on a specific website or address any other specific privacy concerns that you might have.
• Business and family data protection: You can choose a plan tailored for businesses or family protection
• Privacy dashboard: The dashboard makes monitoring your data removal requests easy in one place.
• Google outdated content removal: Optery includes the ability to remove outdated content from Google (available in its higher-tier plans only).
• User-friendly tools: Optery caters to all users by offering tools for manual opt-outs and access to exposure reporting for free.

Optery vs Incogni pricing

Optery offers various plans for you to choose between. This includes a basic free plan designed to simplify manual data removals. The free plan is perfect for users who prefer to handle data requests themselves – but would benefit from some structured help and oversight.

Although the availability of additional plans gives you more options, it can also create additional confusion (which you don’t have to worry about if you opt for Incogni).

We have listed all the plans available with Optery below:

• Free Basic Plan: Provides exposure reports, self-service removal tools, and email support. However, all removals must be done manually.
• Core Plan ($3.99/month, $3.25 annually): Includes automated removals from 90+ sites, monthly scans, and exposure reporting tools. Just bear in mind that this plan is bot-only and has no human data removal support.
• Extended Plan ($14.99/month, $12.42 annually): Covers 240+ sites, unlimited name and location variations, and human support for data removals.
• Ultimate Plan ($24.99/month, $20.70 annually): Extends to 615+ sites, includes custom removal requests, and offers priority support.
• Enterprise Plans: Features tailored for businesses.

As you can see, Optery’s plans provide a variety of options and coverage based on individual needs. The main drawback is that users will need to pay more to complete data requests using more than one name or a previous address. Users wanting to take advantage of tailored data removals with human intervention will also need to opt for Extended or Ultimate.

We think the core plan is worth considering if you are on a tight budget. It removes you from many leading people search sites at a cost that won’t break the bank. However, depending on your needs, this plan may not be suitable, so check each plan closely.

Incogni – Subscriptions that are easier to understand

Incogni makes the process of subscribing less confusing. You can subscribe for the flat rate of $7.49 per month by clicking the link in this guide. This will give you access to all of Incogni’s features and services.

Groups of 4 people looking for an even cheaper option may choose the family plan. This reduces the cost to $16.49 per month for four people, equivalent to $4.13/mo each.

We think $7.49 is a fantastic price point. Especially considering that Incogni works to remove your data from 180+ different people finder websites. Compared to Optery’s plans, Incogni offers features most similar to the Extended Plan – but at $5 less per month.

NordVPN with Incogni – The best internet security bundle 

To save costs, you can bundle Incogni with a NordVPN subscription.

This deal substantially reduces the subscription cost, which optimizes your online security by giving you an encrypted internet connection, data removal, ad blocking, and IP spoofing in a single package.

If you opt for the current NordVPN Ultra Plan using our exclusive discount – you can get NordVPN, Incogni, and 1TB of secure cloud storage for the equivalent of $6.49 per month. However, this mind-blowing discount is only available with the 2-year plan, which you have to pay for in a single installment of $175.23.

Optery vs Incogni privacy policies

Optery and Incogni are privacy services emphasizing user safety and data confidentiality in their privacy policies. That said, it is essential to understand how each service leverages user data and whether it shares that data with any business partners or third parties.

To understand which of these two services is stronger in terms of privacy, we carefully analyzed each provider’s privacy policy. We looked for any grey areas or potentially risky data practices that may indicate that one service is more reliable or secure.

Below, we’ve included a summary of what we found in each policy:

Optery privacy policy

Optery’s privacy policy provides a reliable framework for protecting user data and assuring user privacy, with a few exceptions and considerations below.

The policy states that Optery does not sell or rent personal information to create a revenue stream. It also outlines user rights under major privacy laws, such as GDPR in the EU and CCPA in California.

The policy provides information regarding the involvement of data subprocessors, retention practices, and data uses outside of the primary service. However, it is a touch of information regarding who those subprocessors are and how those third-party partners can exploit user data.

This creates some potential pitfalls that would benefit from clarification within the policy. Keep reading to learn more about these concerns.

The policy mentions that Optery has been audited and is SOC 2, Type II compliant. This means that Optery’s controls and systems have been independently audited and found to secure customer data in a compliant manner.

The policy reminds users of their personal data rights, including the option to delete their data. The policy is well-written and effectively communicates how the service protects user data. However, as you will see below, there are some gray areas regarding the use of data for tracking and marketing.

Optery privacy policy gray areas

1. Policy Updates

Optery promises to notify users of any significant changes to its privacy policy via email. However, it remains the user’s responsibility to review these updates. If you miss the notification or fail to understand its meaning, you could potentially agree to new terms about how your personal data is used.

As a privacy-enabling service, we would prefer that Optery require explicit consent for material policy changes. This would ensure that users must review the changes in order to continue using the service.

2. Tracking and advertising

The Optery privacy policy effectively communicates the use of cookies and similar tracking tools to enhance its services and deliver targeted ads.

The policy states that Optery does not sell or rent user data. However, the inclusion of targeted advertising as a use case implies that data is shared with some advertising partners and third parties. These partners are not explicitly named in the policy, which creates a significant gray area.

From the policy:

“We may serve advertisements, and also allow third-party ad networks, including third-party ad servers, ad agencies, ad technology vendors and research firms, to serve advertisements through the Services. These advertisements may be targeted to users who fit certain general profile categories or display certain preferences or behaviors (‘Interest-Based Ads’). Information for Interest-Based Ads (including Personal Data) may be provided to us by you, or derived from the usage patterns of particular users on the Services and/or services of third parties.”

As you can see, the policy suggests that data can be shared with third-party services to deliver ads. For a privacy service designed to protect users and manage the dissemination of their data online, this practice creates a significant conflict of interest.

We believe that when users pay for privacy services, including data removal services designed to limit the availability of their data online, they have a right to expect that their data will remain completely private. As a result, we consider this a significant drawback of Optery’s data removal service.

3. Session replay technology

The Optery privacy policy states that the service uses session replay tools. These tools allow the company to track and analyze user interactions with its services, including the dashboard. This analysis data is leveraged to improve functionality and resolve issues.

Although this is a common and legitimate practice, it is far from ideal for a service designed to improve user privacy. Transparency over the use of session replay is good, but the policy would benefit from explicitly stating that sensitive data, such as passwords, is excluded from those session usage recordings.

Admittedly, it seems highly unlikely that session replay is being exploited to harvest sensitive information. However, unless the policy explicitly states that sensitive data is not collected – there remains an underlying possibility that user data could be at risk.

4. International data transfers

Optery is a US-based company. This introduces data privacy considerations. Data stored in the US could be subject to requests from US authorities under laws such as the Patriot Act and FISA 702, as well as through warrants.

Optery’s privacy policy explicitly references GDPR and outlines user rights, including the right to deletion and data portability. This demonstrates that the policy was written with GDPR compliance in mind. However, it also mentions that user data may be subject to “international data transfers.”

If EU user data is transferred to the US, it may no longer receive the same level of protection under GDPR. Once in the US, data could be treated with less stringent safeguards. This creates concerns – especially since Optery’s policy does not mention the use of Standard Contractual Clauses (SCCs) or any other GDPR-approved transfer mechanism. From the policy:

Without SCCs or another legal safeguard, EU user data may not be adequately protected once transferred to the US. What’s more, the policy states that users authorize Optery to transfer their data not only to the US but also to “possibly other countries.” This creates a significant gray area regarding where user data might be stored and which privacy laws may apply.

Users must understand that once data is transferred, it becomes subject to US privacy laws (or the laws of whichever “other countries” it is transferred to). These laws may differ from GDPR. As such, data could potentially be accessed by US authorities (or the authorities of “other countries.”

Ultimately, Optery is a US-based company that must comply with US regulations. This means it could be legally required to provide personal information to government agencies if requested. Privacy-conscious users need to be aware of these potential risks.

Incogni privacy policy

Incogni’s privacy policy provides users with robust data privacy. The policy focuses on minimal data collection and transparent data practices.  Below, we’ve listed the main privacy protections offered by Incogni’s policy:

1. Minimal data collection

The policy emphasizes collecting only the data necessary for account creation, payment processing, and the provision of its services. This means that user data is only used to provide and improve the services that the user signs up for.

2. No data sales

Incogni explicitly states that it does not sell or share user data with third parties. This aligns with the service’s mission to protect user privacy and prevent online data dissemination.

3. Compliance with critical privacy laws

The policy adheres to GDPR standards and ensures that data transfers outside the European Economic Area (EEA) are safeguarded with Standard Contractual Clauses (SCCs). SCCs require the data importer (Incogni) to implement safeguards and treat user data according to GDPR principles, even outside the EEA.

However, it is important to acknowledge that data transferred to the US remains subject to US regulations, including warrants and gag orders. This means that US authorities could theoretically request user data.

4. Data retention limits

Data retention periods are clearly defined in the policy, with most user data deleted within 12 months of service termination. This helps mitigate privacy risks for users by ensuring that personal information is not retained indefinitely,  thereby reducing exposure to potential data breaches, cyberattacks, or leaks after an account is closed.

5. User rights

Incogni’s privacy policy ensures that users have specific rights needed to be GDPR compliant. This includes access, deletion, rectification, and portability of their data. These rights ensure compliance with privacy laws like GDPR in the EU and CCPA in California.

6. Transparency regarding subprocessors

Incogni provides a detailed list of subprocessors, including their roles and the jurisdictions they work in. This ensures that users know which companies have access to data and why.

Incogni privacy policy gray areas

The good news is that Incogni’s policy has far fewer grey areas when compared to Optery. That said, there are still some areas of the policy that consumers should consider:

1. Policy updates

Incogni states that its privacy policy may be updated at its discretion and encourages users to check periodically for changes. While significant updates are communicated separately, this still leaves room for users to miss updates, potentially agreeing to new terms unknowingly. A system requiring explicit user consent for material changes would ensure transparency and active user agreement.

2. Tracking and advertising

Incogni’s privacy policy outlines its use of cookies for analytics and marketing purposes, primarily to improve site performance and measure the success of its marketing campaigns. Unlike Optery, Incogni does not explicitly state that user data is shared with marketing companies or other third-party advertising partners.

From the policy:

“We collect Device Information using cookies. Cookies are data files that are placed on your device or computer and often include an anonymous unique identifier… We use the Device Information that we collect to help us to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).”

While Incogni utilizes tools like Google Analytics and Snowplow Analytics for these purposes, it does not suggest that user data is being actively shared with advertising networks or used to serve personalized ads. This approach contrasts with Optery, which explicitly allows data sharing with third-party advertising partners to deliver targeted ads.

For privacy-conscious users, Incogni’s emphasis on analytics rather than direct advertising partnerships is a positive distinction. However, the use of tracking tools like Google Analytics may still raise concerns for users seeking complete anonymity. A clearer opt-out mechanism for all analytics cookies would further align Incogni with its privacy-focused mission.

3. Behavior Tracking

The policy mentions that Incogni uses tools such as Google Analytics and Snowplow Analytics to understand user interactions with the website. This data helps Incogni improve the user experience and assess the effectiveness of marketing efforts. However, this tracking does not involve or compromise the security or privacy of personal data provided to Incogni for its core services.

4. International Data Transfers

Although Incogni implements Standard Contractual Clauses (SCCs) to ensure compliance with GDPR for data transferred outside the EEA, users may still feel uneasy about their data being subject to US regulations.

In the US, data can be accessed by government authorities under warrants or gag orders, which could conflict with EU expectations of privacy. Despite SCCs, data transferred to the US is still subject to laws like the Patriot Act or FISA 702, allowing government agencies to request data under certain conditions.

These laws can conflict with GDPR protections, a point raised by EU supervisory authorities regarding the adequacy of such safeguards. Ultimately, it is important to remember that data stored in the US could be requested by US authorities.

Privacy comparison: Incogni vs. Optery

Incogni and Optery both have well-written privacy policies. However, we generally prefer Incogni’s policy when it comes to providing users with data privacy:

• Transparency: Incogni provides more clarity about data retention and subprocessors. Optery, however, offers more user-friendly notifications about policy updates.
• Tracking and Advertising: Optery’s use of targeted advertising creates a more significant conflict of interest compared to Incogni, which focuses on analytics for internal purposes rather than serving ads via third parties.
• International Data Transfers: Incogni takes stronger steps to comply with GDPR through SCCs, while Optery does not explicitly mention similar safeguards.

As you can see, Incogni’s service is bolstered by a stronger adherence to privacy principles, fewer conflicts of interest, and clear limitations on data retention. This makes it a better option for privacy conscious users.

User Experience – How do they compare?

An intuitive interface can massively improve a data removal service’s ease of use. The good news is that both Optery and Incogni have personalized dashboards that allow users to track their data removal requests and the success of those requests as and when data brokers and people finder sites complete them.

A significant advantage of Optery is that it offers detailed visual reports. This includes screenshots of user profiles found on data broker sites. This level of detail helps users to monitor what the service is doing.

Incogni does not provide screenshots of the profiles it finds. However, it has an easy-to-use dashboard that tracks removal requests and deletion progress (known as suppressions). Users can toggle between the general “Dashboard” and “Detailed view” to see additional information about where their data was found.

This means users can easily track where Incogni found their personal data – and when a suppression request has been completed. If you want to see what data was found on each data broker or people finder database, you can navigate to those services individually to check what is published. With this in mind, the difference between the two services is pretty minimal in practice.

Overall, we found both platforms to offer superb tracking and automation, ensuring that data removal is easy to carry out. Incogni’s straightforward design is ideal for internet users who want simplicity without sacrificing effectiveness. However, Optery may appeal to users who want additional controls and data.

It is also worth noting that research undertaken by Reddit users (and the opinions of Reddit users in general) tend to favor Incogni over Optery in terms of features and ease of use.

Customer support comparison

We understand that customer support responsiveness can make or break your user experience.  In this area, we recommend Optery over Incogni because it provides multiple communication methods for its users (and prospective customers) – including live chat support.

Optery subscribers can contact the service to ask questions and get help via live chat, phone, email, and even social media. This gives you plenty of ways to get in touch.

Incogni, on the other hand, relies solely on email support. We admit that this is pretty limited in comparison. However, users generally find it responsive and efficient. We sent a few emails over to ask about features and to ask other support questions – and we were always happy with the responses we received.

That said, there is no doubt that Optery provides more flexibility in terms of support, and the live chat is a massive book for getting answers quickly.

Effectiveness and reporting

The scope of data removal and how often users receive updates varies between Optery and Incogni.

Both services handle data removal automatically with little effort from the subscriber, and they both have an excellent reputation in terms of the results they provide. This means that you can confidently leverage either service to clean up your digital footprint and prevent your data from being sold on people finder websites.

While Incogni is easier to navigate, it offers less coverage in terms of the number of websites it removes you from. However, it is important to note that thanks to our discount code, you get a similar service to Optery’s Extended plan for around half the cost.

It is also important to recognize that Optery’s tiered subscription system will limit the number of websites you are removed from, with full removal from between 370 (and up to 615 websites with Expanded Reach enabled) reserved for users who pay $24.99 per month.

Needless to say, this makes Optery a pretty expensive option when compared to Incogni. However, it should be noted that Expanded Reach does not mean Optery removes data from 615 sites: It submits additional opt-out requests, but success rates can vary.

Incogni – Highly effective and affordable

Incogni’s ability to remove users from 180+ of the most prolific and important data brokers and people finder websites for just $7.49 per month (if you click our link), makes it an incredibly good value for money.

Our tests demonstrated that Incogni could successfully remove our data from popular people search sites like Radaris, CocoFinder, Instant Checkmate, Truthfinder, Intelius, and Been Verified. We also loved the dashboard, which, although less detailed than Optery – provided all the information we needed to keep track of our removal requests.

Optery provides monthly reports packed with detailed visuals, including screenshots of the data found in each database. This gives users full visibility of its processes. Incogni, by contrast, delivers quarterly progress reports, which, while less detailed, ensure that your data is regularly suppressed from the 180+ websites it works with.

For those who prefer a set-it-and-forget-it approach, Incogni offers reliable results with minimal effort, while Optery provides more hands-on control for users who want deeper insights or human help in removing their data from specific databases or search results.

International coverage

If you are in the US, you can use either of these services. They are both primarily US-centric, focusing on US data brokers and websites (some of the most popular and prolific regarding amassing and selling user data).

Users outside the US who are primarily interested in having their data removed from US data brokers can also try either of these services. However, if you want to remove your data from European data brokers or other international people search sites, you may prefer Incogni.

This is because Optery primarily focuses on US data brokers for individual users. International data removal is reserved for users who pay for a business plan, meaning you must pay more.

Incogni, on the other hand, provides its service for subscribers in the US, Canada, and the UK, which makes it a better choice for those looking for data removal outside the US.

You can find out more about the specific websites and services that Optery and Incogni remove personal data from on their websites, and if you still have any questions you can contact their customer support to get additional information. This will ensure you have a clear understanding of what to expect before paying for a subscription.

What are the limitations of Optery’s free plan?

Anybody who wants to engage in free data removal should consider using Optery’s free plan. This service is designed to provide users with oversight and help perform manual data removals. This is perfect if you only need to remove your data from a few data brokers or people finder sites and want to handle these requests manually for free while receiving some help regarding how best to carry out those removals.

However,  it is important to bear in mind that the free Optery plan has various limitations:

• No automated removals: Users must manually submit removal requests themselves.
• Limited support: Priority support is only available if you get a paid plan.
• Lack of advanced features: Excludes automated scans, custom removal requests, and outdated content removal.
• Focus on awareness: The free plan helps to highlight your data exposure without offering any active protection. This helps you to learn more about the dangers of data brokers and people search sites and helps you to figure out which brokers have your data.

Are manual data removals effective?

It’s important to remember that if you manually request data removal from brokers and people search sites, your information will likely be re-added after just a few months. These companies exist to profit from your data, and as long as they are legally permitted to collect and sell it, they will continue doing so.

Rather than permanently deleting your information, many brokers only suppress it, temporarily removing it to comply with your request. Then, after a short period, your data magically reappears on their site. This allows them to claim they “reacquired” it through publicly available records or other sources, creating a legal loophole that lets them start profiting from your data again.

This puts the burden on consumers to constantly monitor these sites and keep requesting removals. According to Optery, some brokers require annual removal efforts, while others republish data much sooner. And if you were to do this manually, Incogni estimates it would take over 300 hours to go through every broker and people search site they work with.

Services like Incogni and Optery solve this problem by automatically checking back and resubmitting opt-out requests whenever your data is found again. This ongoing, automated removal process ensures that your personal information stays off these sites without you having to waste hours constantly submitting requests. For those serious about protecting their privacy, this kind of automation is the only real way to keep data brokers in check.

Can data brokers sell my data legally?

Yes. Current regulations fail to protect consumers adequately, allowing online services to compile and sell personal data without your knowledge or consent.

We believe that harvesting and selling personal data without permission—especially after an individual has opted out—should be illegal. Unfortunately, the law hasn’t caught up yet, and as things stand, you are responsible for requesting data removal and checking back to ensure your data stays off these sites.

Many data brokers re-add your information after a few months, meaning you’ll need to repeat the process regularly—at least once a year, possibly more.

The good news is that regulators and advocacy groups are starting to take action. More people are becoming aware of how scammers and hackers exploit personal data from data brokers for fraud and identity theft, increasing pressure for stronger privacy protections.

For example, the Consumer Financial Protection Bureau (CFPB) recently proposed new rules to limit what data brokers can publish. These rules aim to stop brokers from selling sensitive financial data that could lead to fraud and would prohibit the sale of Social Security numbers.

However, even if these rules were passed, they wouldn’t go far enough. Data brokers would still be allowed to publish personally identifiable information (PII)—including names, addresses, and other details that could be used in phishing scams. If this concerns you, we highly recommend reaching out to your local senator and urging them to support stronger consumer privacy laws.

Does Incogni have a free plan?

No. Incogni doesn’t have a free plan. However, it does provide plenty of resources on its website that help educate consumers about the process of manual data removal requests. This includes articles that explain how to remove your data from popular people search websites.

It is also worth remembering that thanks to our automatic coupon, Incogni is very cheap for what you get. By clicking our exclusive discount link, you can get a monthly subscription at a reduced rate of $7.49. This will ensure that your data is suppressed from more than 180 websites for as long as you have an account.

Data removal success rates

When comparing data removal services, effectiveness is a key factor. Incogni uses an automated approach that streamlines the removal process, consistently delivering reliable results. It efficiently targets over 180 brokers, removing user data without manual effort.

Optery combines automated and manual processes, covering up to 615 websites if you pay for its most expensive plan. This makes it a premium service that caters to data removals for people who can afford a more expansive data removal service.

While both services are effective, users who value detailed reporting and require more specific data removal coverage may prefer Optery. Regular home users prioritizing efficiency and automation will probably find that Incogni fits better.

Compatibility with other privacy tools

Both of these data removal services can be used to complement your broader privacy strategy. However, Incogni stands out for its seamless integration as an add-on to NordVPN or Surfshark, giving you access to ad and tracker blocking. You will get an encrypted internet connection, location spoofing, and data removal services within a single privacy suite. Purchasing Incogni as part of a comprehensive privacy plan will not only get you broader protection but can also help you save a few extra bucks.

Optery does not explicitly integrate with other privacy tools. However, it can be used alongside other tools such as privacy extensions, ad and tracker blockers, password managers, and a VPN to shore up your digital footprint and prevent the dissemination of your data online.

Which data removal service is better for businesses?

If a business requires scalable data removal services, you will probably be more interested in Optery’s premium business plans. Optery offers tailored enterprise plans with privacy dashboards and human-led data removal strategies that can be tailored to fit your business. This makes it an excellent choice for organizations that need to safeguard employee information.

Incogni, by contrast, focuses on individual users. This makes it a better option for regular home internet users wanting automated data removals. Incogni is also suitable for professionals, public figures, and influencers, whose personal security may be threatened if their data is published and sold online.

Why is data removal important?

Data brokers collect, store, and sell your personal information without consent, posing significant privacy and security risks. These brokers aggregate data from public records, social media, and online transactions to create detailed profiles. Here’s why removing your data is crucial:

• Identity theft: Exposed personal information makes it easier for criminals to impersonate you and commit fraud.
• Unsolicited communications: Data brokers sell your contact details, leading to spam calls, phishing emails, and invasive advertisements.
• Stalking and harassment: Publicly available data can enable stalking, harassment, or even physical threats.
• Financial profiling: Companies use brokered data to influence credit decisions, insurance premiums, or employment opportunities.
• Loss of privacy: Knowing that your data is accessible to anyone willing to pay can make you feel vulnerable.

By removing your data from broker sites, you protect yourself from these risks and regain control over your personal information. Services like Incogni and Optery make this process easier and ensure your data isn’t re-added to those services.

Conclusion: Which is best?

Incogni is the best option for most home internet users. It offers superb value for those seeking to clean up their digital footprint. It works to remove data from more than 180 different people search sites.

Incogni’s automated approach and international coverage make it the more efficient option. Its straightforward pricing, robust removal process, and ongoing monitoring set it apart. We also find the service much better value for money thanks to the discount you can get by following our link.

Incogni vs Optery FAQs