Why would Apple make a Bluetooth chip? – Computerworld

Really, and truly, Apple has gone from zero to hero in processor design since it first invested in PA Semi. These investments mean the company now competes at the top of the silicon design industry and has the processors it needs to design and manufacture devices that just weren’t possible with other chips, opening doors for new types of hardware, wearables, and various forms of home/enterprise computing.

But while it isn’t clear how Apple can make a version of Wi-FI and Bluetooth that makes an inherent difference to its customers, the opportunities the project brings to product design seem a little clearer.

What benefits does this bring?

That’s the strategic benefit of what Apple has done so far in terms of core processor design (CPU, GPU, Neural Engine, etc). Now, Apple seems to want to achieve similar benefits in networking. What form could those benefits take?  There are some obvious possibilities: